OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. So, with over 2.5 The only problem?

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

JUNE 10, 2021

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 142

Outsourcing Services Marketplace as a Service Outsourced Development Scale 142

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 151

Payment Solutions Payments Outsourcing Services SaaS Payments 151

OPEXEngine

MARCH 9, 2021

Furthermore, the company grew so quickly that it struggled to keep pace with compliance and governance, which was dangerous in a regulated industry. Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. Every customer was a good customer. Company Culture.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Andreessen Horowitz

APRIL 9, 2024

A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore. We found that we had this just incredible product market fit.

Scale 118

Scale Technical Review Sales Hiring AI 118