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They also often include sales and marketing support, leveraging the ISV partner’s brand credibility and distribution channels to accelerate customer acquisition. Additionally, prioritize access to a wealth of marketing and sales resources, including co-marketing opportunities, collateral, and salesenablement tools.
Inefficient or incomplete processes can also lead to approval delays, decreased productivity, compliance issues, increased risk , and lost business due to dissatisfied customers. The delays and numerous reviews that weigh down the legal team also cause issues for sales teams.
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