Tom Tunguz

APRIL 16, 2013

No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. It’s all subscription. Yammer offers employees a better communication mechanism to end users and offered the IT department compliance controls.

SMB 100

SMB Scale Startup SaaS 100

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Today I help investment managers harness the power of community and technology to automate regulatory compliance. What is one a-ha moment you’ve had in your sales career?

Scale 136

Scale Sales Recruiting Sales Hiring VP of Engineering 136

Kellblog

AUGUST 20, 2023

Sometimes proof means a deep technical explanation (so write a white paper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” This is not just about compliance, it’s about security.” Reframing that properly separates compliance from security. People want both.

Marketing 88

Marketing VP of Engineering Headcount Government 88