compliance Product Marketing Underperforming Technical Team 
SaaStr
JULY 30, 2024
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. What is the product about?
SaaStr
NOVEMBER 1, 2022
They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.
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SaaStr
NOVEMBER 7, 2023
Customers don’t just want a product today. The good news is you have a big backlog, and the bad news is you have a big backlog. You have to build a lot of extensibility into the product so customers can self-serve and make adjustments to meet their needs. This accomplishes the pieces you need to do product definition in SaaS.
Frontegg
DECEMBER 2, 2021
In addition, we are excited to welcome our new partners – the visionary team from Insight Partners, led by Praveen Akkiraju, Daniel Aronovitz, and Jeff Horring. Fast forward to now, Frontegg is running as the core product infrastructure for dozens of hyper-growing companies. You build it and start the product-market-fit quest.
Chart Mogul
JANUARY 9, 2025
Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. SaaS companies with more complex products often use the self-service model alongside other sales models to reach different types of customers. Heres a breakdown of each: 1.
Stax
MARCH 18, 2025
By learning their motivations, desires, and interests, you can create stronger ad copy and campaigns, try out different creative elements for retargeting, and optimize your marketing funnel. If your product is amazing, but you have a poor onboarding process, chances are high you’ll have a low activation rate.
User Pilot
MARCH 29, 2023
Its analytics are better-developed than Userflow, but all its plans are more expensive. Userflow is a code-free digital adoption platform that enables product, marketing , and customer success managers to build onboarding flows and collect user feedback via in-app surveys. U serflow: What is it and what features does it offer?
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