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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Proximity to customers helps too.

Scale 219
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A Letter From Our CEO: Frontegg’s Funding Round

Frontegg

In addition, we are excited to welcome our new partners – the visionary team from Insight Partners, led by Praveen Akkiraju, Daniel Aronovitz, and Jeff Horring. Fast forward to now, Frontegg is running as the core product infrastructure for dozens of hyper-growing companies. You build it and start the product-market-fit quest.

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SaaStr Podcast #411 with Slack Chief Product Officer Tamar Yehoshua

SaaStr

How does Tamar think about effective product design today? How does Tamar structure the customer development process? What channels can teams put in place to have this real-time dialogue with their customers? I was a C++ developer working on electromigration on a full chip. What questions does she ask? You don’t.

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What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. Ask them: How badly do they need a product like yours.

B2B 55
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. Prior to Crossbeam Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. How have you altered and developed as a CEO do you think?

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How Generative AI Will Turn Traditional SaaS Models On Their Head with AWS VP of Generative Builders Adam Seligman

SaaStr

Customers don’t just want a product today. The good news is you have a big backlog, and the bad news is you have a big backlog. You have to build a lot of extensibility into the product so customers can self-serve and make adjustments to meet their needs. This accomplishes the pieces you need to do product definition in SaaS.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. We’ve got to buy it.”

Scale 106