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Security and compliance are strong, with Wiz turning down billions from Google. And we talked about security compliance. There is no downturn in security compliance. There is no downturn in security compliance. But Zscaler , CrowdStrike, Rubrik , for all of these folks in security compliance, there is no downturn.
So you’re hiring your first few sales reps in the early days? Before you have a great VP of Sales? So you need a very certain type of sales rep. Don’t make the hire. If they just show up at 2:05 onto the Zoom though, don’t make the hire. #2. Not during founder-led sales.
When I look at the VP of Sales / CRO that didnt work out the past 12-18 months across the SaaStr Fund portfolio and my ecosystem, one thing stands out. And its an old SaaStr theme: #1: You have to hire folks in sales where their last job was harder. Security compliance? There may exceptions at rocketships. Voice APIs?
You need: Sales leaders who understand complex, multi-stakeholder deals Customer success teams ready for high-touch support Legal expertise for enterprise contract negotiation Product leaders who can balance current needs with future vision Pro tip: Hire enterprise reps in pairs. If both succeed, you’re ready to scale.
Probably the biggest challenge in vertical SaaS I see is scaling the sales team. It’s pretty easy to hire SaaS sales execs to sell … a SaaS sales product. But who do you hire to sell a very complex piece of vertical software? So if you hire reps for standard B2B companies, they often literally close nothing.
So we’ve talked so much over the years on SaaStr on how to hire a great VP of Sales, the difference they’ll make, and how the level-up comes quickly. And VPs of Sales do, too. Don’t hire a VP of Sales that isn’t truly comfortable selling to your buyer persona, especially in B2D and fintech.
Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.
It’s less jack-of-all-trade hires, so the knowledge and questions they’ll ask will look a lot different. Either way, ensure the demand gen team sits down with sales and decides which accounts to go after. Either way, ensure the demand gen team sits down with sales and decides which accounts to go after.
Customer-facing sales is a critical area of SaaS that drives growth and revenue retention. Pia Heilmann, VP of Sales EMEA at Klaviyo, shares how to master the art of customer-facing sales in an increasingly competitive market. Sales has changed massively over the last decade. How do you do this at scale? With data. #2:
Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. You get traction in the market and raise a round to build a marketing and sales team.
Hiring for Customer Success When Braze was looking for their first customer success hires, you couldn’t find a CSM with seven years of experience in software because those people didn’t exist yet. Every incremental hire with a small team matters, so it’s worth being clear on what you want.
They usually come in and handle compliance and oversight for an existing finance team that perhaps lacks the seasoned experience to handle models, venture capital and debt, prepare for an audit, etc. For sure, if you have a strong existing sales team that needs some mentorship, I can see a Fractional CRO working. Image from here.
They focused on building a payment platform that empowers international talent and independent contractors to get paid on time in a compliant way while also ensuring that companies can hire international talent and make payments efficiently. This insight led Deel to focus on solving payments and compliance.
So how do you simplify and speed up your sales cycles? He started as the first saleshire at TripActions when the company was small and he helped scale the business to 5,000 customers, 1,200 employees and a $5 billion private valuation. Read on for Michael’s insightful advice for driving faster sales cycles. Subscribe.
Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions. With early revenue, you start thinking about churn and scalability of every aspect of the business, including product, infrastructure, customer support, sales and marketing. Mistake #4: DIY Accounting.
Now sales and marketing limits the company’s growth. Time to hireaccount executives and demand generation. Buoyed by this advance, sales and marketing accelerate their efforts and grow their teams. Regional vice presidents join the sales ranks. They will hireaccount executives in different regions.
Communication is easier You can ramp people faster You can hire junior people The tradeoff is global talent. Grafana Labs still has features and capabilities they hold back that appeal to large enterprises, such as things around security and compliance. All they sold was the visualization layer with no sales team.
Dear SaaStr: How You Deal With Long Sales Cycles, E.g. 7-8+ Months? You cannot force 9 month sales cycles into 9 days. This is why “pipeline” doesn’t make any sense to start-ups, not really, but makes total sense for BigCo sales executives. Crazy discounting and high pressure sales tactics don’t work on long sales cycle deals.
Many net-new purchases are for data security, compliance, risk management, and AI-powered tools. Compliance : The cost of GDPR compliance has totaled around $9B globally since its introduction. However, it’s not as simple as moving the money; since budgets are getting bigger, sales teams must support those budgets.
Rattle is building a magical combination between Salesforce and Slack that lets the sales team track and update Salesforce all while sitting in Slack. Panther helps remote startups hire anyone, anywhere, in just a click. They handle global payroll, taxes, compliance, and benefits — so startups can focus on work that matters.
In this Ask Me Anything Part 1, Lemkin answers the questions: Many VCs talk about funding, yet you’re so focused on sales. Question #1: Why Are You So Focused On Sales When Other VCs Are Focused On Funding? Question #1: Why Are You So Focused On Sales When Other VCs Are Focused On Funding? Their sales doubled in 60 days.
Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . Governance and compliance are core to alignment. Hire ahead of the curve. Hire for where you want to be. New service offerings.
He brought up a very interesting topic that many GTM leaders / founders face as a challenge when scaling a startup; highlighting the 3 stages of executive hires as you scale and what to look out for qualitatively. You need to hire people who are very much think like you, as a founder. First bullet is definitely creative grinders.
Just like filing your income tax returns or hanging that state-mandated safety poster up in your break room, sales tax is a back-office pain point, not a profit center. . That makes sales tax compliance easy to ignore… until it becomes a problem. . Why is sales tax such a pain for SaaS companies? There are a few reasons.
Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Hiring a CFO. First: Why hire a CFO, anyway? . In Laika’s case, they decided to hire a CFO when they decided that looking only one quarter into the future was no longer sufficient. Productivity Per Sales Rep.
They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. One smart way to build a US presence is to hire a GM, ideally someone who could run an important function like sales or marketing besides being responsible for US operations. Silicon Valley has a deep talent bench.
Takeaway #2: Inflation and surcharging compliance Ella highlighted the rising importance of surcharging as a response to inflation and escalating operational costs. Ensuring compliance in surcharging practices is critical, as violations can lead to substantial fines. Are you planning to stand up a sales arm?
More here: I Never Lost a Customer I Actually Visited | SaaStr Not hiring a full-time RFP person. They are too much work to just dump on a product person, success person, sales leader, etc. Not hiring a full-time Chief Security & Compliance Offer. Hiring a CSO way early if you are truly going enterprise.
So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.
In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.
The Accounting Team Responsibilities: Financial recording and reporting Compliance, Audits Accounts Payable/Accounts Receivable Tax, Treasury Your accounting team makes sure every financial transaction is recorded correctly and categorized. This role can be recruited through headhunters or your network.
You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Hire that person, and make sure they are someone the top customers can really trust and count on.
The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.
To keep up with the ever-increasing demand, our AutoFile team (which is in charge of state sales tax filing and remittance on behalf of customers) was working long into the nights and through the weekends, and despite their belief in what we were doing, morale was taking a hit. Hiring is one of these times. When to be patient.
The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? The sales reps were friends, and accounts were shared.
But developers notoriously don’t want to talk to anyone ever, and they’ll still spend six figures and beyond without ever talking to sales. Head of Sales: They don’t understand what SAML means and don’t plan to learn it. This doesn’t include the compliance or security teams. 50% of SaaS sales are outside of North America.
The people you hired, the culture you make, the first 10, 20 hires really make the rest of the culture of the company. It was initially compliance focus. And so again we would just have added to more kind of friction in the sales cycle and there was a whole video long sales cycle. People make the difference.
In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. So the time to implementation and compliance is much quicker now than it used to be.
Hypergrowth in today’s highly competitive and budget-constrained SaaS world may be less frequent now, but Vanta, the software tool empowering security companies to achieve compliance and manage risk, has defied the odds.
The issues are real and include: — @jasonlk In a funny coincidence, one of our portfolio CEOs wrote me an email with the subject “Should we be hiring a CFO?” Contract reviews with big clients, compliance matters, any type of changes of law, tax audits, dealing with advisors, etc. Some time around the $0.5–1.5
Some of these sales reps want more than a $100,000 a year, don’t they? What we do is, really, we provide an easy-to-use software that any company can use to take support calls, sales calls, and basically contact with the customer. Like you said, with no money, building an enterprise sales team, building everything that-.
Elements of Successful Global Sales Expansion. “Be So, let’s look at four keys to a successful global sales expansion. Most reps will need local language, data centers, and compliance , but it’s unlikely you’ll enter the market with all of these figured out. Hire the Right Leaders.
Grabbing the card still makes up a substantial portion of SaaS sales in other areas of the world, too. Since employees can easily buy it, SaaS accounts — with your organizations data largely grow unknown and unchecked by IT. Risk 3: Shadow IT poses a compliance risk Related to security risk is compliance risk.
In addition, we believe that this data is representative, because if you look at the different kinds of buyers from the respondents, you see it spans everything from operations and marketing to sales and engineering, even down to legal. The first way is through features: compliance features, security features, Slack uses search.
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