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Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

SaaStr

Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale. You need to focus on product first.

Scale 246
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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

User Pilot

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

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EY Announces You Mon Tsang as an Entrepreneur Of The Year® 2021 Mid-Atlantic Award Finalist

ChurnZero

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. ChurnZero helps subscription businesses fight customer churn.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

From our initial effort in late 2017, some problems we set out to solve for each stakeholder were: Marketing: Understand who our customers are, so we can effectively reach them. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184
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The Stages Of A SaaS Company: When To Scale For Success

Chargify

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. That’s why we’ve built subscription management capabilities into our platform.

Scale 74
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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Come up with and expedite growth hacks to generate inbound and outbound leads. Work closely with the CEO to realize vision for data infrastructure and business intelligence tools and hit subscription goals. Optimize the site for first-touch visitors, especially in early growth markets. Onboard and optimize new channels.

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What does Peloton's IPO mean for startups?

ProfitWell

Your top subscription news. Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. Doctor's orders: a subscription to prescription. I find subscription fashion fascinating. Congrats for Klaviyo.

Startup 40