Sparktoro

AUGUST 27, 2024

It limits our creativity AND the likelihood that meaningful marketing improvements will happen. Content marketing is bigger than SEO. I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords in Google.

Content Marketing 118

Content Marketing Marketing 118

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

Sparktoro

JULY 22, 2024

Classic content marketing is dead. Most digital marketing techniques don’t truly die, but the old way of doing content marketing–finding high-volume keywords, then writing blog posts that target those keywords and trying to get your post ranking in Google for them; dead. I don’t say that lightly.

Content Marketing 112

Content Marketing Marketing 112

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 138

Content Marketing Metrics Social Media Marketing 138

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Tom Tunguz

JUNE 1, 2023

Sales development, content marketing, & software engineering strike me as the workstreams that will benefit immediately. Content marketing 30% 5% 1.5% Marketing has many different disciplines of which content marketing is one. Assume a 15% productivity improvement that results in a 1.5%

AI 317

AI Startup Scale Headcount 317

Kalungi

NOVEMBER 28, 2024

The answer lies in content marketing —a critical yet often overlooked part of the SaaS growth engine. B2B SaaS companies face a unique challenge: how do you educate, engage, and convert an audience that demands both technical precision and meaningful value?

Content Marketing 75

Content Marketing B2B Marketing SaaS 75

The Daily Egg

SEPTEMBER 15, 2021

Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. Try Data-Driven Micro-Content appeared first on The Daily Egg. The post Want a Better Way to Engage Your Audience?

Engagement 276

Engagement Data Content Marketing Branding 276

The Daily Egg

SEPTEMBER 3, 2019

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […].

Content Marketing 250

Content Marketing Marketing 250

Sparktoro

SEPTEMBER 23, 2024

This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came in reply to my previous 5-Minute Whiteboard on Content Marketing Evolving Beyond SEO: What distribution point do we rally around if it’s not just keyword rankings in Google?

Content Marketing 91

Content Marketing Marketing 91

SaaStr

AUGUST 24, 2021

It could be content marketing. Be a true subject matter expert in your content marketing. But what’s less hard is being a subject matter expert in your own content marketing. If your price point is very low, this sometimes doesn’t work. It could be a partner program, or an app listing. Challenge yourself.

Scale 344

Scale Startup Marketing SaaS 344

Intercom, Inc.

JULY 29, 2020

And yet, all this emphasis on storytelling glosses over the quality that’s even more crucial for a brand’s content marketing to find success: personality. To narrow the lens and apply this idea to content marketing, we can think about it in terms of customer stories. They won’t be memorable. The era of empathy.

Content Marketing 271

Content Marketing Branding Engagement Marketing 271

The Daily Egg

MARCH 27, 2020

Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact. How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks? Your best […].

Content Marketing 325

Content Marketing Marketing 325

The Daily Egg

MAY 20, 2021

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it.

Marketing 321

Marketing Content Marketing 321

SaaStr

FEBRUARY 8, 2022

Content Marketing and SEO. This takes a while and there is some snake oil here, but done right, content marketing works. Write a few pieces of iconic content, that really help your customers, and they will find you. they will get out the word. Because it will help them. This is the magic of Google.

Marketing 317

Marketing Scale Content Marketing Consulting 317

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. What did I learn?

Scale 294

Scale Content Marketing Consulting Scaling 294

The Moz Blog

SEPTEMBER 27, 2024

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.

AI Search 102

AI Search Content Marketing AI Marketing 102

Sparktoro

APRIL 3, 2024

It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product.

Content Marketing 136

Content Marketing Marketing Data 136

SaaStr

MAY 24, 2024

Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing. The role of a great VP of Marketing remains consistent: generating and nurturing leads through various marketing channels.

Sales Hiring 298

Sales Hiring Outsourcing Services Technical Review Scale 298

SaaStr

SEPTEMBER 5, 2020

So go everywhere that problem is: Content marketing. Category creation is hard because you have to build awareness of both a new vendor AND a new category. But … the problem you are solving isn’t new. That’s the key. Write about the problem and how you solve it. More with some great examples here: Corporate Blogs Always Work.

Development 333

Development Content Marketing Marketing 333

SaaStr

JULY 21, 2024

content since 2011 … I’ll say … “Yes But” Yes But What do I mean? Well yes content marketing and SEO still clearly are the magic and miracles of the internet. As someone who has written relatively highly cited, highly linked, highly read, etc.

Data 306

Data Social Media Content Marketing Engineering 306

SaaStr

AUGUST 26, 2022

Take ownership of our partner content, SaaStr University and other key elements of the SaaStr content empire. Join our tiny but mighty content team and own a key slice of it! A great opportunity for someone that loves content marketing but wants a bigger role. 100% distributed! And — be an owner.

Sales Hiring 59

Sales Hiring Growth Marketing Management Marketing 59

SaaStr

FEBRUARY 20, 2023

Dear SaaStr: When Is It “Too Early” To Hire Your First Marketer? In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Event Marketing. Growth Hacking.

Growth Hacking 317

Growth Hacking Marketing Content Marketing Data 317

SaaStr

OCTOBER 10, 2023

Content Marketing. Today, everyone is trying to do ‘content marketing’. Everyone wants to partner with the biggest guys in the industry. But sometimes, if you fill an important hole in a partner’s ecosystem, they can bring you a lot of leads early. This worked for me, a bit.

Scale 290

Scale Sales Hiring Growth Hacking Content Marketing 290

The Daily Egg

SEPTEMBER 5, 2019

(A Note from Crazy Egg’s Departing GM, Suneet Bhatt: This is the second guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it.

Content Marketing 207

Content Marketing Business Marketing 207

SaaStr

OCTOBER 1, 2022

Recently I talked with a founder who had hired a seasoned VP of Marketing at $3m that had an 8 person content marketing team. Not an 8 person team at $3m ARR, but just 8 on content alone! As they should. But in the past few years, the gap has grown and grown.

Sales Hiring 345

Sales Hiring Content Marketing Startup Customer Success 345

SaaStr

SEPTEMBER 14, 2023

Content marketing is so important. Folks who do mediocre outsourced content or a boring podcast won’t move the needle. How important is content marketing? That’s just under 10k pieces of content from just the founders. SaaStr’s content marketing strategy includes: Holding a customer webinar every week.

Outsourcing Services 285

Outsourcing Services Sales Hiring Scale Sales Recruiting 285

SaaStr

FEBRUARY 9, 2024

You’ll figure out how to do initial content marketing. You’ll figure out how to sell your product in the early days — after all, you know it better than anyone else. You’ll figure out how to manage a small team of engineers. The early phase 1 stuff you’ll be terrible at, but you’ll figure it out, albeit painfully.

Scale 299

Scale Interviewing Engineering Content Marketing 299

Tom Tunguz

MARCH 28, 2020

I’ve also heard anecdotally that some forms of content marketing are doing well in an era when knowledge workers sit before our laptops all day. I was reading an article in the NY Times about how we’re all using much more internet than we have been. I wondered where I could find some interesting data about these patterns.

Trends 312

Trends Azure Software Review Content Marketing 312

SaaStr

MAY 31, 2024

One of Jason’s superpowers is writing content in his head automatically. Many folks who generate content aren’t writers. They may be copywriters or content marketers, but they’re not writers. Passions are the way to go in content marketing. #5: What does a VP of Marketing do? The latter has.

Sales Hiring 303

Sales Hiring Sales Recruiting Marketing Scale 303

SaaStr

MARCH 24, 2022

What if our content marketing was twice as good? Go through this exercise: What if we had 50% more leads? What if 50% more people showed up to our events? To our webinars? What if the leads our sales team receives were 50% more qualified? What if we had 50% more sign-ups? What if everyone knew about us?

Sales Hiring 298

Sales Hiring Marketing Content Marketing Investment 298

SaaStr

JULY 20, 2024

Invest Early in Your Marketing When scaling the GTM engine, you want to invest early in marketing. On day one at Secureframe, they invested in content marketing. Content marketing typically takes over a year to get working, even if you’re doing everything right.

Sales Recruiting 303

Sales Recruiting Sales Hiring Scale Engineering 303

SaaStr

FEBRUARY 19, 2021

Dharmesh and I knew a lot about services and a lot about how to do SEO and content marketing. And our thesis was really obvious in that retrospect, that you could dramatically drop tack by using consumer-like marketing techniques, inbound marketing, content marketing, freemium, to get to these people.

Social Media 290

Social Media Content Marketing Enterprise Retention 290

SaaStr

MAY 29, 2021

Amelia Ibarra, SaaStr’s SVP and GM, did a great deep dive with Alyce on the future of content and events post-Covid. Take a listen here if you do content, marketing and/or events: A few key learnings for us at least: Great content is a lot of work. A lot of work.

Social Media 290

Social Media Content Marketing Startup Metrics 290

SaaStr

APRIL 8, 2024

Doing lots more content marketing. Great content always works. But don’t expect it to replace an entire marketing budget. By all means, add a truly great Free edition if you can. But don’t expect it to deliver the sales teams all the leads it needs to hit plan this year. But it rarely works enough. Hooray!

Marketing 320

Marketing Social Media Advertising Content Marketing 320

SaaStr

DECEMBER 30, 2022

Content Marketing? If you don’t have a great co-founder, slow down and find one. Get those First 10 Customers — However and Whenever. We all get the first customers differently, based on who we are and what our app does. Try it all — and lean in on what you are good at. Just get the First 10 however, whenever, wherever.

SaaS 290

SaaS Market Research Interviewing Content Marketing 290

SaaStr

MARCH 29, 2020

Murray Resources is looking for a VP of Marketing with e-commerce background. Paddle is looking for a Content Marketer. SmartRecruiters and Interface.ai are both looking for a product designer. is looking for a Solutions Engineer. Slack as you might expect has a ton of interesting positions open. and tons more here.

Sales Hiring 269

Sales Hiring SaaS SMB Engineering 269