Sparktoro

JULY 22, 2024

Classic content marketing is dead. Most digital marketing techniques don’t truly die, but the old way of doing content marketing–finding high-volume keywords, then writing blog posts that target those keywords and trying to get your post ranking in Google for them; dead. I don’t say that lightly.

Content Marketing 109

Content Marketing Marketing 109

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 136

Content Marketing Metrics Social Media Marketing 136

SaaStr

MARCH 16, 2025

Marketing leaders face crushing expectations from all sides: Management wants leads Sales needs collateral Product needs launches The team wants career growth The instinct is to spread your resources across everything: blogging, analyst relations, PR, events, SEO, paid search, content marketing, and more.

Scale 244

Scale Sales Hiring Scaling Marketing 244

The Moz Blog

MARCH 5, 2025

Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.

Content Marketing 112

Content Marketing AI Scaling Marketing 112

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Tom Tunguz

JUNE 1, 2023

Sales development, content marketing, & software engineering strike me as the workstreams that will benefit immediately. Content marketing 30% 5% 1.5% Marketing has many different disciplines of which content marketing is one. Assume a 15% productivity improvement that results in a 1.5%

AI 321

AI Startup Scale Headcount 321

The Moz Blog

SEPTEMBER 27, 2024

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.

AI Search 124

AI Search Content Marketing AI Marketing 124

The Daily Egg

SEPTEMBER 15, 2021

Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. Try Data-Driven Micro-Content appeared first on The Daily Egg. The post Want a Better Way to Engage Your Audience?

Engagement 290

Engagement Data Content Marketing Branding 290

The Daily Egg

SEPTEMBER 3, 2019

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […].

Content Marketing 262

Content Marketing Marketing 262

SaaStr

AUGUST 24, 2021

It could be content marketing. Be a true subject matter expert in your content marketing. But what’s less hard is being a subject matter expert in your own content marketing. If your price point is very low, this sometimes doesn’t work. It could be a partner program, or an app listing. Challenge yourself.

Scale 344

Scale Startup Marketing SaaS 344

Kalungi

NOVEMBER 28, 2024

The answer lies in content marketing —a critical yet often overlooked part of the SaaS growth engine. B2B SaaS companies face a unique challenge: how do you educate, engage, and convert an audience that demands both technical precision and meaningful value?

Content Marketing 75

Content Marketing B2B Marketing SaaS 75

The Daily Egg

MARCH 27, 2020

Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact. How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks? Your best […].

Content Marketing 336

Content Marketing Marketing 336

Sparktoro

SEPTEMBER 23, 2024

This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came in reply to my previous 5-Minute Whiteboard on Content Marketing Evolving Beyond SEO: What distribution point do we rally around if it’s not just keyword rankings in Google?

Content Marketing 88

Content Marketing Marketing 88

The Daily Egg

SEPTEMBER 5, 2019

(A Note from Crazy Egg’s Departing GM, Suneet Bhatt: This is the second guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it.

Content Marketing 254

Content Marketing Business Marketing 254

Intercom, Inc.

JULY 29, 2020

And yet, all this emphasis on storytelling glosses over the quality that’s even more crucial for a brand’s content marketing to find success: personality. To narrow the lens and apply this idea to content marketing, we can think about it in terms of customer stories. They won’t be memorable. The era of empathy.

Content Marketing 271

Content Marketing Branding Engagement Marketing 271

The Daily Egg

MAY 20, 2021

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it.

Marketing 321

Marketing Content Marketing 321

SaaStr

FEBRUARY 8, 2022

Content Marketing and SEO. This takes a while and there is some snake oil here, but done right, content marketing works. Write a few pieces of iconic content, that really help your customers, and they will find you. they will get out the word. Because it will help them. This is the magic of Google.

Marketing 315

Marketing Scale Content Marketing Consulting 315

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. What did I learn?

Scale 293

Scale Content Marketing Consulting Scaling 293

SaaStr

MAY 24, 2024

Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing. The role of a great VP of Marketing remains consistent: generating and nurturing leads through various marketing channels.

Sales Hiring 296

Sales Hiring Outsourcing Services Technical Review Scale 296

Sparktoro

APRIL 3, 2024

It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product.

Content Marketing 133

Content Marketing Marketing Data 133

Tom Tunguz

MARCH 28, 2020

I’ve also heard anecdotally that some forms of content marketing are doing well in an era when knowledge workers sit before our laptops all day. I was reading an article in the NY Times about how we’re all using much more internet than we have been. I wondered where I could find some interesting data about these patterns.

Trends 354

Trends Azure Software Review Content Marketing 354

SaaStr

SEPTEMBER 5, 2020

So go everywhere that problem is: Content marketing. Category creation is hard because you have to build awareness of both a new vendor AND a new category. But … the problem you are solving isn’t new. That’s the key. Write about the problem and how you solve it. More with some great examples here: Corporate Blogs Always Work.

Development 337

Development Content Marketing Marketing 337

SaaStr

JULY 21, 2024

content since 2011 … I’ll say … “Yes But” Yes But What do I mean? Well yes content marketing and SEO still clearly are the magic and miracles of the internet. As someone who has written relatively highly cited, highly linked, highly read, etc.

Data 304

Data Social Media Content Marketing Engineering 304

Buffer Resources

JULY 31, 2024

Managing up: How to get what you want & give your boss what they need 🧵 — Wes Kao 🏛 (@wes_kao) October 23, 2021 Similarly, a podcast related to content marketing strategy, like Content, Briefly can help you discover lots of new people in the content marketing space.

Social Media 106

Social Media Software Review Trends Content Marketing 106

SaaStr

AUGUST 26, 2022

Take ownership of our partner content, SaaStr University and other key elements of the SaaStr content empire. Join our tiny but mighty content team and own a key slice of it! A great opportunity for someone that loves content marketing but wants a bigger role. 100% distributed! And — be an owner.

Sales Hiring 59

Sales Hiring Growth Marketing Management Marketing 59

SaaStr

FEBRUARY 20, 2023

Dear SaaStr: When Is It “Too Early” To Hire Your First Marketer? In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Event Marketing. Growth Hacking.

Growth Hacking 315

Growth Hacking Marketing Content Marketing Data 315

SaaStr

OCTOBER 1, 2022

Recently I talked with a founder who had hired a seasoned VP of Marketing at $3m that had an 8 person content marketing team. Not an 8 person team at $3m ARR, but just 8 on content alone! As they should. But in the past few years, the gap has grown and grown.

Sales Hiring 346

Sales Hiring Content Marketing Startup Customer Success 346

SaaStr

OCTOBER 10, 2023

Content Marketing. Today, everyone is trying to do ‘content marketing’. Everyone wants to partner with the biggest guys in the industry. But sometimes, if you fill an important hole in a partner’s ecosystem, they can bring you a lot of leads early. This worked for me, a bit.

Scale 287

Scale Sales Hiring Growth Hacking Content Marketing 287

SaaStr

SEPTEMBER 14, 2023

Content marketing is so important. Folks who do mediocre outsourced content or a boring podcast won’t move the needle. How important is content marketing? That’s just under 10k pieces of content from just the founders. SaaStr’s content marketing strategy includes: Holding a customer webinar every week.

Outsourcing Services 289

Outsourcing Services Sales Hiring Scale Sales Recruiting 289

SaaStr

MARCH 29, 2020

Murray Resources is looking for a VP of Marketing with e-commerce background. Paddle is looking for a Content Marketer. SmartRecruiters and Interface.ai are both looking for a product designer. is looking for a Solutions Engineer. Slack as you might expect has a ton of interesting positions open. and tons more here.

Sales Hiring 296

Sales Hiring SaaS SMB Content Marketing 296

SaaStr

MAY 31, 2024

One of Jason’s superpowers is writing content in his head automatically. Many folks who generate content aren’t writers. They may be copywriters or content marketers, but they’re not writers. Passions are the way to go in content marketing. #5: What does a VP of Marketing do? The latter has.

Sales Hiring 305

Sales Hiring Sales Recruiting Marketing Scale 305

Buffer Resources

SEPTEMBER 3, 2024

Instead, they likely have a person who manages digital marketing, which can mean overseeing content marketing, SEO, web design, graphic design, email marketing, AND social media.   We’re growing, and I have more content marketing help now. That’s me at CloudZero. 

Social Media 104

Social Media B2B Interviewing New CTO 104

SaaStr

MARCH 24, 2022

What if our content marketing was twice as good? Go through this exercise: What if we had 50% more leads? What if 50% more people showed up to our events? To our webinars? What if the leads our sales team receives were 50% more qualified? What if we had 50% more sign-ups? What if everyone knew about us?

Sales Hiring 296

Sales Hiring Marketing Content Marketing Investment 296

SaaStr

JULY 20, 2024

Invest Early in Your Marketing When scaling the GTM engine, you want to invest early in marketing. On day one at Secureframe, they invested in content marketing. Content marketing typically takes over a year to get working, even if you’re doing everything right.

Sales Recruiting 302

Sales Recruiting Sales Hiring Scale Engineering 302

SaaStr

FEBRUARY 19, 2021

Dharmesh and I knew a lot about services and a lot about how to do SEO and content marketing. And our thesis was really obvious in that retrospect, that you could dramatically drop tack by using consumer-like marketing techniques, inbound marketing, content marketing, freemium, to get to these people.

Social Media 287

Social Media Content Marketing Enterprise Retention 287

SaaStr

MAY 29, 2021

Amelia Ibarra, SaaStr’s SVP and GM, did a great deep dive with Alyce on the future of content and events post-Covid. Take a listen here if you do content, marketing and/or events: A few key learnings for us at least: Great content is a lot of work. A lot of work.

Social Media 287

Social Media Content Marketing Startup Metrics 287

SaaStr

DECEMBER 31, 2020

Do a small amount of high-quality content marketing. Mediocre content marketing often generates few of them, however. They are much more highly targeted, and in many cases much more cost-effective, than Adwords. They perform especially well with SMBs. Emphasize quality over quantity.

Underperforming Technical Team 244

Underperforming Technical Team Content Marketing Innovation Investment 244