Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Technical Review Marketing Banking 134

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing Metrics Social Media Marketing 134

SaaStr

FEBRUARY 8, 2022

Content Marketing and SEO. This takes a while and there is some snake oil here, but done right, content marketing works. Write a few pieces of iconic content, that really help your customers, and they will find you. Events and tradeshows. Buyers attend the #1 events in each category, at a minimum.

Marketing 318

Marketing Scale Content Marketing Consulting 318

SaaStr

MAY 24, 2024

Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing. The role of a great VP of Marketing remains consistent: generating and nurturing leads through various marketing channels.

Sales Hiring 300

Sales Hiring Outsourcing Services Technical Review Scale 300

SaaStr

AUGUST 24, 2021

It could be content marketing. They will market for you for free — just slowly. But they are the best marketers of all. So do a digital event. Do more customer marketing. Free isn’t (usually) a marketing strategy. Be a true subject matter expert in your content marketing. That’s a start.

Scale 344

Scale Startup Marketing SaaS 344

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

SaaStr

FEBRUARY 20, 2023

you’d experiment and at least make some progress in: Content Marketing. Event Marketing. Can you get any good leads by going to an industry event? Can you get even 1 or 2 customers from blogging and writing? Growth Hacking. Can you get even a couple of customers by emailing to a small list you’ve built?

Growth Hacking 318

Growth Hacking Marketing Content Marketing Data 318

SaaStr

SEPTEMBER 5, 2020

So go everywhere that problem is: Content marketing. Events — digital and IRL now. That’s the key. Write about the problem and how you solve it. Write a truly awesome, canonical piece and Google will drive you leads here over time. More with some great examples here: Corporate Blogs Always Work. But Only If You Do Them Right.

Development 338

Development Content Marketing Marketing 338

SaaStr

APRIL 8, 2024

Doing lots more content marketing. Great content always works. But don’t expect it to replace an entire marketing budget. Make sure it doesn’t totally distract your CMO and marketing team. Not sponsoring events anymore, just going. By all means, add a truly great Free edition if you can.

Marketing 321

Marketing Social Media Advertising Content Marketing 321

SaaStr

OCTOBER 10, 2023

Most of us are bad at making events pay. Especially, try to do the 1–2 largest events in your industry. Content Marketing. Today, everyone is trying to do ‘content marketing’. But especially if you have a viral product, good PR can move the needle — sometimes. But done right, they can really perform.

Scale 291

Scale Sales Hiring Growth Hacking Content Marketing 291

SaaStr

JULY 21, 2024

content since 2011 … I’ll say … “Yes But” Yes But What do I mean? Well yes content marketing and SEO still clearly are the magic and miracles of the internet. If you’re just phoning it in on content, on SEO, on webinars, on events, etc. Are you up for that? SEO: Still A Mystery.

Data 307

Data Social Media Content Marketing Engineering 307

SaaStr

MARCH 10, 2020

Go to all the top events in the industry and work the event / room. The top 2–3 events in your industry are full of buyers. It’s a Top 3 reason they go to events. You can basically run the full sales & marketing toolkit for $0 if you have to. More here: Corporate Blogs Always Work. It’s not as good.

Mobile 293

Mobile Content Marketing Sales Marketing 293

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

SaaStr

AUGUST 26, 2022

Take ownership of our partner content, SaaStr University and other key elements of the SaaStr content empire. Join our tiny but mighty content team and own a key slice of it! A great opportunity for someone that loves content marketing but wants a bigger role. 100% distributed! And — be an owner.

Sales Hiring 60

Sales Hiring Growth Marketing Management Marketing 60

SaaStr

MAY 7, 2020

In these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. IMHE, content marketing, done right, always works. Viurtal events can work. I see so many marketers tweeting and LinkedIn about how they have 1,000 signed up for their virtual event.

Content Marketing 302

Content Marketing Investment Metrics Marketing 302

SaaStr

MAY 31, 2024

He had a friend help him hire an email marketer to send ticket emails to the events. Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy. One of Jason’s superpowers is writing content in his head automatically. It was all organic.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

SaaStr

MAY 13, 2024

And that thing I’ve learned is that you can take two brutally competitive products, that are very similar, give each a booth at SaaStr Annual, Europa or at one of our digital events… or each can try a podcast ad or do a newsletter ad … and one can walk away with more leads than you can follow up on. Their VP of Marketing.

Sales Hiring 279

Sales Hiring Marketing Branding Product Marketing 279

SaaStr

AUGUST 16, 2022

Even if you start small, with just a half-day event and 20-30 customers. Amazing blog content — that truly adds value in the industry. Add 2 amazing pieces of value a month. “Content marketing” is overrated for the most part. They are just mini-events. Top Industry Events. But I was wrong.

Scale 332

Scale Sales Hiring Marketing SaaS 332

SaaStr

APRIL 20, 2021

It’s good to see that new community and content marketing efforts work to bring new folks into the fold, or at least, into the SaaStr database. The likely reason is we already have tons of engagement on Twitter, LinkedIn, Quora, this blog, during our events, and so much more. 50,000+ tune into our digital events.

Mobile 294

Mobile Content Marketing Engagement SaaS 294

SaaStr

JUNE 10, 2020

The playbook is similar, but not the same, and needs different content, marketing, and ultimately, staffing: Customer and Field events. It’s fine even if no prospects come to your new Digital Event. What % of your soft and hard budget for events goes to retention, and what % to lead gen?

Marketing 328

Marketing Customer Success Retention Content Marketing 328

SaaStr

JANUARY 6, 2020

Go to every leading event and meet everyone you can. Events and trade-shows may seem old school, but the #1 event in each industry and vertical attracts the best of the best. Content marketing is slow, but it does work. An email that is so powerful, so good — that they’d buy based on it alone. Including buyers.

Startup 312

Startup Business Technical Review Enterprise 312

SaaStr

MARCH 27, 2025

Hustle at the top events in your industry. Writing some incredible, S-tier content. Content marketing and SEO are changing with AI, but still remain incredibly powerful. Customers are always there. You can buy a booth later. For now, just go and — hustle. Get every bit of PR you can.

Scale 133

Scale Content Marketing AI Scaling 133

SaaStr

MARCH 24, 2022

What if 50% more people showed up to our events? What if our content marketing was twice as good? So convince your CEO — by doing a little math with them. Go through this exercise: What if we had 50% more leads? To our webinars? What if the leads our sales team receives were 50% more qualified?

Sales Hiring 299

Sales Hiring Marketing Content Marketing Investment 299

SaaStr

DECEMBER 31, 2020

Do a small amount of high-quality content marketing. Mediocre content marketing often generates few of them, however. Do events — when you can one way or another capture leads. A bit more here: Events: Are They Worth the Big Expense? Emphasize quality over quantity. But Only If You Do Them Right.

Underperforming Technical Team 249

Underperforming Technical Team Content Marketing Innovation Investment 249

SaaStr

FEBRUARY 2, 2023

At SaaStr, our partners are an integral part of our events. In February 2023, we’re heading to Singapore for our first APAC event and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 1,000+ of the best SaaS founders, execs, and VCs February 22-23 at SaaStr APAC 2023 !

Cloud spend optimization 264

Cloud spend optimization AWS Scale compliance 264

SaaStr

SEPTEMBER 8, 2020

For instance, when Algolia was trying to get off the ground, the co-founder Nicolas Dessaigne often got on the stage at events, which generated a lot of buzz and product interest. He would also attend developer networking events and man a booth. The event gets 15,000 people from all over the world.

Scale 315

Scale Sales Hiring Technical Advisors Scaling 315

SaaStr

DECEMBER 30, 2022

Content Marketing? If you don’t have a great co-founder, slow down and find one. Get those First 10 Customers — However and Whenever. We all get the first customers differently, based on who we are and what our app does. Try it all — and lean in on what you are good at. Just get the First 10 however, whenever, wherever.

SaaS 291

SaaS Market Research Interviewing Content Marketing 291

Tom Tunguz

OCTOBER 4, 2021

Content marketing, brand advertising, videos, events, sales pitches, all hands, candidate interviews. All those brand impressions focused the company toward a single goal. That’s one example of using this principle to align a team. But it works just as well externally.

Venture Capital 279

Venture Capital Advertising Interviewing Branding 279

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. We did a version of this together at The Hustle’s flagship event about a year ago, and it was a really special session. Drive 20,000+ a year to our events.

Content Marketing 212

Content Marketing Growth Marketing SaaS Marketing 212

Sales Hacker

MAY 21, 2024

If you’re not evolving your go-to-market strategy with the latest in content marketing, you risk being left behind. Whether you’re fine-tuning your current approach or overhauling your strategy, understanding the future of content marketing is essential – where we are now and where are we going.

Content Marketing 78

Content Marketing Marketing Forecasting Trends 78

SaaStr

APRIL 25, 2019

Content marketing almost always works. Events are hard to get quality leads from unless you know what you are doing — but try the top ones at least. The biggest events in your space (Dreamforce, RSA, SaaStr Annual, whatever) will be full of leads. It’s just slow. Write about your Unique Value Proposition. Lots of them.

Scale 252

Scale Sales Hiring Scaling SaaS 252

SaaStr

FEBRUARY 22, 2022

Marketing here needs to know this playbook. How to do events to support them. How to do the right types of lead capture and content marketing. It starts to become really important here that marketing knows how to get to the right prospects. From $100k+ ACV, marketing runs the enterprise playbook.

Sales Hiring 307

Sales Hiring Growth Hacking B2C SMB 307

SaaStr

JULY 29, 2023

Are you doing strong content marketing? Do you go to all the events in your industry? Are you getting PR? In TechCrunch, or wherever? This takes time, but it can work. Are you trying very high quality cold outreach to prospects, with a great value-oriented pitch? Are you listed in all marketplaces you could be?

Development 244

Development SaaS Sales Content Marketing 244

SaaStr

JUNE 27, 2020

What you probably need is not a VP of Marketing at first, but mainly, a VP of Demand Gen. In any event, whomever you hire to do demand gen — make 100% sure they live and breathe it. Hiring too junior of a marketing person. Outsourced content marketing. That has to have been her/his last job.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

JANUARY 29, 2022

And our events are a massive source of content and engagement, both IRL ( Annual , Europa , etc), and since Covid, almost 100,000 have attended our digital events. We never even did a digital event before March 2020. SaaStr University has 12,000+ founders sharing learnings and taking free courses on it.

Social Media 291

Social Media AI Search Scaling Engagement 291

SaaStr

JULY 4, 2019

In any event, it will be even bigger). We’re putting on a 1 day, event-within-an-event just to connect the top buyers of enterprise SaaS with the top vendors. Unlike the vast majority of events, we don’t sell speaking slots. And we’re shooting for 20,000 attendees in 2020! (In The SaaStr CXO Summit.

Scale 250

Scale Cloud Scaling Content Marketing 250

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98