The Innovator's Dilemma for SaaS Startups
Tom Tunguz
APRIL 8, 2015
There’s a familiar path now to SaaS companies that start in the SMB (small-to-medium business) part of the market. In short, new startups leverage a distribution advantage to acquire SMB customers at scale. SMB 3-7% 31%-58%. Mid-Market 1-2% 11%-22%. See also: Innovator’s Solution for SaaS Startups.
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