SaaStr

DECEMBER 30, 2022

Content Marketing? Understand the Market Better. Most founders don’t understand their markets well enough in the beginning. They don’t do enough interviews, meet enough potential customers, do enough work, etc. Try it all — and lean in on what you are good at.

SaaS 291

SaaS Market Research Interviewing Content Marketing 291

SaaStr

JUNE 22, 2023

More here: A Simple Commitment Test For You And Your Co-Founders – SaaStr Not doing enough potential customer interviews. But they can challenge how you think about the market. Don’t Forget the 20 Interview Rule. At content marketing? App don’t sell — or market — themselves. That’s tough. At events?

SMB 279

SMB SaaS B2C Interviewing 279

SaaStr

FEBRUARY 9, 2024

You’ll figure out how to do initial content marketing. This often means 20+ interviews a week! You’ll figure out how to sell your product in the early days — after all, you know it better than anyone else. You’ll figure out how to manage a small team of engineers. After that you have to recruit the best of the best to win.

Scale 300

Scale Interviewing Engineering Content Marketing 300

Tom Tunguz

OCTOBER 4, 2021

Content marketing, brand advertising, videos, events, sales pitches, all hands, candidate interviews. All those brand impressions focused the company toward a single goal. That’s one example of using this principle to align a team. But it works just as well externally. Repeating yourself improves brand recall.

Venture Capital 279

Venture Capital Advertising Interviewing Branding 279

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Content marketing efforts must reflect the core strategy of the business and prioritize the most important few segments.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

SaaStr

JUNE 27, 2020

But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring too junior of a marketing person. Outsourced content marketing. But if some 3rd party is writing your content, don’t expect too much. But Box is at $500m in ARR. That’s not you.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

NOVEMBER 9, 2023

But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Marketing: Hiring too junior of a marketing person as your first marketer. Get rid of this marketer. Outsourced content marketing. And, most importantly, infinitely stronger brands. A bit more here.

Sales Hiring 290

Sales Hiring Scale Startup Marketing 290

Buffer Resources

JULY 31, 2024

Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful. Find newsletters that interview people in your niche, share relevant news, and help you stay on top of trends. Listening to these podcasts can help you curate interesting, relevant, and thought-provoking content.

Social Media 105

Social Media Software Review Trends Content Marketing 105

SaaStr

JULY 6, 2022

So how can you break into the market successfully? This SaaStr Classic podcast episode features an interview with Mathilde Collin, the Co-Founder & CEO of Front. When content marketing is done well, it can be the primary driver of sign-ups for your business and lead to sales down the road. .

Enterprise 265

Enterprise Sales Hiring Social Media Communication 265

SaaStr

OCTOBER 25, 2023

In this interview, David Sacks talks about how 70-80% of investor time is spent looking at AI. The same is true for podcasts, emails, drip marketing, etc. If you outsource your content to some crappy agency that recycles ChatGPT, your content marketing will fail. But if you create truly valuable content, it won’t.

Scale 291

Scale Sales Hiring Sales Recruiting AI 291

Tom Tunguz

OCTOBER 21, 2014

” To ensure this didn’t happen, Bill and his content team devised a content marketing strategy that mimicked the buying process of their target customer. The team created content (text, audio and video) for the top, middle and bottom of the funnel. Creating content at scale is challenging.

Scale 214

Scale Marketing Growth Hacking SaaS 214

Mucker Capital

JUNE 12, 2024

In this Mucker Growth Session, Dennis Shiao , founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and resources. Content marketing can help lead prospects along the sales cycle from top of the funnel down to consideration and purchase.

Content Marketing 52

Content Marketing Marketing Social Media AI Search 52

Mucker Capital

JUNE 12, 2024

In this Mucker Growth Session, Dennis Shiao , founder of marketing agency Attention Retention, walks through how to make an impact with content marketing even when you have limited budget and resources. Content marketing can help lead prospects along the sales cycle from top of the funnel down to consideration and purchase.

Content Marketing 52

Content Marketing Marketing Social Media AI Search 52

Upscope

JUNE 1, 2021

What one thing did we learn about doing content marketing was most important and why? It takes 6 to 9 months for some content to reach page 1 of Google. and that's IF you added the right keywords to the title and wrote great content that was relevant to the user's intended search and that content is better than the others.

Content Marketing 52

Content Marketing Marketing Interviewing Strategy 52

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. Interview them. "  For Cross, good B2B content is easy on the eyes. "I’m Learn their language.

B2B 137

B2B Technical Advisors SaaS Payments Underperforming Technical Team 137

Neil Patel

MARCH 15, 2021

If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. By producing free, valuable content, you create trust in your brand and keep people informed. All of this is covered in our guide to content marketing.

Social Media 145

Social Media Sales Merchant Services Interviewing 145

Buffer Resources

DECEMBER 7, 2023

" You want to create content that showcases your expertise and genuine enthusiasm.    In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.

ChatGPT 143

ChatGPT Social Media Interviewing Content Marketing 143

Neil Patel

MAY 16, 2021

Interview an Influencer or Get Interviewed by a High-traffic Website. Right now, a staple content type that he serves his audience is his podcast. He interviews world-class performers who share their wisdom on a plethora of subjects on Tim’s show and he is loved across social media. He quickly sent a detailed reply.

Social Media 145

Social Media Interviewing Engineering Engagement 145

User Pilot

JANUARY 26, 2024

But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. What is product-led content marketing? Product-led content tools: AnswerThePublic. Let’s get right to it!

Content Marketing 52

Content Marketing Marketing Social Media Education 52

GetUplift

NOVEMBER 29, 2021

Sure, everyone’s doing content marketing. Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies. A good content marketing strategy has long-term payoff. .

Social Media 111

Social Media Interviewing Sales Hiring Content Marketing 111

Neil Patel

MAY 31, 2021

But here is what’s cool when we first started out in year 1 all of our business was generated through SEO, content marketing and social media marketing. Those marketing tactics are just the standard ones that we all know about and use. They recently got me interviewed on CNBC. But what else?

Marketing 145

Marketing Sales Hiring Social Media Branding 145

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Neil Patel

DECEMBER 8, 2021

Bringing in subject matter experts can bring those qualities to your content. You can also interview experts. Check out our method below: Frequently Asked Questions About Good Content. What is an example of great content marketing? Great content marketing makes visitors want to return and consume more.

Social Media 136

Social Media Content Marketing Entertainment Branding 136

Buffer Resources

JUNE 13, 2024

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. In my time helping everyone from startups to corporate clients achieve growth through strategic content marketing and SEO, I’ve seen a lot of content. How do I know? 

Strategy 129

Strategy Social Media Development Team Review Software Review 129

Neil Patel

JANUARY 6, 2021

This is an enjoyable way to put together some extremely valuable content with commentary from industry experts. You may even be able to rank some of your video content for voice search. 6 Ways to Use Q&As in Your Content. Here are some simple and effective ways you can incorporate this format into your content.

Social Media 123

Social Media Interviewing Branding Engineering 123

Neil Patel

FEBRUARY 17, 2021

There are few better ways to create meaningful connections between your employees than a series of articles and interviews that shine a light on individual employees. A video interview or a written Q&A session can bring your employee spotlight to life. Foster Meaningful Connections Between Employees.

Sales Recruiting 141

Sales Recruiting Sales Hiring Social Media Sales 141

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Social Media 127

Social Media Content Marketing Advertising Branding 127

Backlinkfy

NOVEMBER 10, 2019

Sometimes it may seem like all of the possible content marketing ideas have already been used and there is nothing original you can come up with anymore. There are ways that you can find great ideas for your content marketing strategy and here’s how you can do this. #1 In fact, consider interviewing these industry stars.

Content Marketing 40

Content Marketing Marketing Social Media Trends 40

Intercom, Inc.

DECEMBER 18, 2019

“It’s our great privilege to help tell the Intercom story, to bring you the personal stories of the wonderful people behind our product” We also published five guides, covering every aspect of buying a live chat tool and how to implement it for sales and marketing. Evelyn Clinton, Content Marketing Manager.

Scale 30

Scale Onboarding Scaling Content Marketing 30

Neil Patel

JANUARY 21, 2023

A resource designed to inspire content marketers! Content, Curated is a monthly newsletter curated with content, articles, and more from around the world. It’s a must-read newsletter if you’re in the content marketing world. Both are important for a successful content marketing strategy.

Social Media 89

Social Media Content Marketing Interviewing Advertising 89

FastSpring

JANUARY 23, 2025

In this episode of Growth Stage, we interview Flippa CEO Blake Hutchison about how Flippa works, as well as insights on what you should know if you’re a digital business owner looking to sell your business. Podcast Full Interview: Audio Listen online or find it on more podcast services. Jump to video. | Jump to transcript.

Scale 120

Scale Entrepreneurship Scaling Underperforming Technical Team 120

FastSpring

MARCH 16, 2023

Andrew Levy told me during an interview for the Growth Stage Podcast. Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.”

Sales Recruiting 137

Sales Recruiting Scale Social Media Interviewing 137

User Pilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. Asana focuses on inbound marketing and webinars.

Market Research 111

Market Research Pricing Enterprise Social Media 111

Chart Mogul

JUNE 25, 2020

Content Marketing Institute reports that B2B companies are 21-23% likelier to achieve success with their content marketing if they use PR. For example, a journalist might interview you or write about your product updates or funding rounds. I’d love to set up an interview for (name of the podcast).

SaaS 101

SaaS Business Construction Content Marketing 101

Neil Patel

SEPTEMBER 28, 2020

Request performance data from your agency Use performance data to evaluate their performance Pay attention to the campaign elements they prioritize consistently Look for knowledge gaps, holes in their strategy, or weak points Discuss the details you’ve noticed with them during the interview process. Your agency knows how to implement.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Tom Tunguz

JANUARY 31, 2016

After interviewing each undergraduate, he provided them with this list above. As content marketing has become more important, advice is constructed to take advantage of the Forer Effect to maximize this distribution, whether deliberately or not. Security is one of your major goals in life. Was I right?

Construction 100

Construction Compensation Data Analysis Interviewing 100

Buffer Resources

DECEMBER 5, 2023

4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. Challenge yourself to find even more ways to repurpose it for other social or content marketing channels you use. At the end, scan your fresh post again.

Social Media 129

Social Media AI Search Content Marketing AI 129