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Its especially popular with startups, small-to-mid-sized companies, and any organization embracing contentmarketing and online lead generation. Small B2B companies that rely on contentmarketing, web leads, and email outreach love HubSpot because it combines those marketing tools with the CRM.
Kevin Indig leads SEO & ContentMarketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no salesteam. Atlassian does not have an outboundsalesteam.
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