Tom Tunguz

APRIL 8, 2015

These distribution advantages take many forms: a simpler product (Box vs Sharepoint); mobile app store distribution (Expensify vs Concur); content marketing (Zendesk vs Oracle/Peoplesoft). In short, new startups leverage a distribution advantage to acquire SMB customers at scale. Inside Outside. Annual Investment, $M 0.75

Innovation 208

Innovation Startup Scale SMB 208

How To Buy Saas

FEBRUARY 25, 2025

Its especially popular with startups, small-to-mid-sized companies, and any organization embracing content marketing and online lead generation. Mobile App Fully-featured mobile app (iOS/Android) for on-the-go access to CRM data, though initial setup of whats viewed may need config. Generally praised for ease on mobile.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199