Buffer Resources

SEPTEMBER 3, 2024

Tagging your partner organizations, influencers, or thought leaders at your company (your CEO, CTO, etc.) Instead, they likely have a person who manages digital marketing, which can mean overseeing content marketing, SEO, web design, graphic design, email marketing, AND social media. That’s me at CloudZero. 

Social Media 105

Social Media B2B Interviewing New CTO 105

SaaStr

MARCH 7, 2021

5/ Moving from CTO-led -> VPE-led dev team. Most of us hire a VP of Engineering to take over from our CTO because we see the CTO is getting burnt out, or has trouble building a dev team > 8-9 folks, or gets disinterested in solving technical debt, bugs, etc. Hire a VP of Corporate Marketing and then yes, a CMO.

Part-Time VPE 299

Part-Time VPE Sales Recruiting Sales Hiring Scale 299

SaaStr

OCTOBER 25, 2023

Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing. Product marketing is neither marketing nor product. You’re not building a product or getting any new customers. But ultimately, who should Product Marketing report to? But if you create truly valuable content, it won’t.

Scale 290

Scale Sales Hiring Sales Recruiting AI 290

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

AI Search 73

AI Search Artificial Intelligence Content Marketing AI 73

Upscope

JANUARY 5, 2020

through the marketing mix. " My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? It has some unique new features, though it's not positioned around those. Create a new category. Why should I give a damn?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. So first, if you take a step back, I think that marketing is really a practitioner discipline. But to make that a bit more tactical and tangible, first of all, you want to innovate with new content formats.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199