SaaStr

APRIL 4, 2023

How CAC targets drive GTM strategies: If Your CAC Target Is Low You’ll likely focus on small-to-medium businesses and use tools like inbound sales and low-touch or no-touch self-service. Virality and content marketing will be essential to create traffic and win new customers. The sales cycle at this stage may be very short.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

Tom Tunguz

APRIL 8, 2015

These distribution advantages take many forms: a simpler product (Box vs Sharepoint); mobile app store distribution (Expensify vs Concur); content marketing (Zendesk vs Oracle/Peoplesoft). In short, new startups leverage a distribution advantage to acquire SMB customers at scale. Inside Outside. Annual Investment, $M 0.75

Innovation 202

Innovation Startup Scale SMB 202

Chart Mogul

FEBRUARY 13, 2025

Sales and marketing 101 The role of a sales team in a SaaS startup Put simply, the sales teams job is to convert high-quality leads into paying customers. Leads arrive in two main ways: inbound, and outbound. Sales teams run different motions to convert these leads.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

How To Buy Saas

FEBRUARY 25, 2025

Its especially popular with startups, small-to-mid-sized companies, and any organization embracing content marketing and online lead generation. Small B2B companies that rely on content marketing, web leads, and email outreach love HubSpot because it combines those marketing tools with the CRM.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52