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Sales and marketingteams must align on customer fit early on to impact retention SaaS revenue growth depends on customers continuing to subscribe and use the product more and more over time. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS.
Its especially popular with startups, small-to-mid-sized companies, and any organization embracing contentmarketing and online lead generation. Salesforces AppExchange apps can also carry their own subscription fees. You can run all your marketing campaigns, nurture leads, and then seamlessly hand off to sales in one system.
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