ChurnZero

JANUARY 26, 2022

Reducing churn is at the forefront of all marketers’ minds. 82% of marketers say that “active customer retention” is one of the most important objectives for their CRM team , leading many Marketing and Customer Success team members to seek out new ways to understand customer pain points and improve the customer experience.

Scale 97

Scale Churn Scaling Retention 97

Chart Mogul

MARCH 19, 2021

The exact process that allows us to send targeted messages and close more deals at scale. At ChartMogul, we have been long supporters of content marketing and inbound sales. So far, most of our lead generation is the result of a strong brand, word of mouth, valuable resources and blog posts, and rock-solid documentation.

Scale 80

Scale Scaling Technical Review Sales 80

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

Sales Hacker

DECEMBER 21, 2020

This digital shift presents a lot of opportunities that may be converted into sales. In some cases, we can even talk about market divisions that will last for many years to come. Tips for B2B Lead Generation. Strategize your marketing efforts. Carefully organize and analyze your customer and sales data.

Scale 117

Scale B2B Social Media Content Marketing 117

Buffer Resources

NOVEMBER 7, 2023

But, she’s also made the intentional decision to scale back over the past couple of years, stopping her work with subcontractors, cutting down client projects to what she could manage on her own, and reducing her revenue by over $100,000. Plus, the peace of mind I get from knowing it’s all taken care of correctly is priceless.

Scale 129

Scale Scaling Payment Solutions Payment Services 129

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. Spendesk thinks about building its company in three stages: startup, growth, and scale. Nico: Exactly.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Aaron Beashel

MARCH 9, 2018

Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. We had great sales & marketing teams and growth definitely did happen, but it just seemed a lot more difficult.

Scale 192

Scale SaaS Payments B2B Strategy 192

Tom Tunguz

OCTOBER 6, 2013

This implies that the initial retweet count is likely a reasonable first-pass leading indicator of recirculation success. I suspect each publication, given its individual characteristics like scale, subject matter, audience engagement, has a certain recirculation pattern. When the project is completed, I’ll post the code.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

SaaStock

FEBRUARY 14, 2019

We’ve gathered LatAm’s leading SaaS founders, executives, and investors – as well as a few international faces – for an unbeatable few days of knowledge and networking. He is leading DGF Investimentos’ specialized early-stage investment group – DGF Inova. Talk: Scaling & Exiting: Dreams, Designs & Dramas.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

MARCH 15, 2021

“Demo-Driven Revenue Acceleration: 3 Ways to Use Product to Engage and Scale with Demostack” This session on how to really do demos proved pretty popular. #3. or Really, #1) “State of the Cloud 2021 with Bessemer Venture Partners” This annual SaaStr tradition with Bessemer Venture Partners is better than ever.

Cloud 164

Cloud CTO Scale Venture Capital 164

User Pilot

AUGUST 6, 2024

We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Marketing fuels sales.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Sales Hiring 141

How To Buy Saas

FEBRUARY 25, 2025

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Your top subscription news. Apparently, 27% of people now pay more than $100 per month in subscriptions, as much as the average person would spend on cable—although I can’t say I’m surprised by this number. Content marketers, welcome to the Good Place.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

User Pilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! That being said, having a firm grasp on each distinct stage and the various tactics you can use throughout the sales cycle can make the endeavor a lot easier. What is the SaaS sales process?

SaaS Payments 98

SaaS Payments Scale Payment Services Payment Solutions 98

Chart Mogul

MARCH 19, 2021

The exact process that allows us to send targeted messages and close more deals at scale. At ChartMogul, we have been long supporters of content marketing and inbound sales. So far, most of our lead generation is the result of a strong brand, word of mouth, valuable resources and blog posts, and rock-solid documentation.

Scale 52

Scale Scaling Technical Review Sales 52

Stax

SEPTEMBER 19, 2024

Lead generation involves varied relentless efforts that include content marketing, email outreach, digital ads, cold calls, and more to convince and nurture potential customers. However, without a structured process to guide leads through the sales funnel, you can lose out on valuable sales opportunities to your competitors.

Payment Services 88

Payment Services Payment Solutions Payments Payment Features 88

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. Google, Apple and HubSpot are just three examples of industry-leading companies which use mental models to aid quick decision-making. Again, it was an easy to use model which scaled effective decision-making.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Baremetrics

AUGUST 23, 2021

Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Table of Contents. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Develop Marketing and Sales Strategies Marketing strategy 1.

Strategy 104

Strategy Scale Payment Features Software Review 104

FastSpring

JUNE 11, 2019

Cutting through the noise is now less dependent on your ability to bombard prospects with more information and more about creating messaging that your customers naturally want to engage with. You may already be familiar with Practical Ecommerce, one of the leading sites for ecommerce tips and news.

Payment Methods 98

Payment Methods Scale Payments Payment Services 98

The Angel VC

JANUARY 15, 2015

As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused. Most of the terms like content marketing, inbound marketing or growth hacking didn't even exist yet or weren't widely used. It's the market which is harsh.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

Neil Patel

MAY 14, 2021

If you need bulk content, such as product descriptions , AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again. Key Features.

AI Search 143

AI Search AI Scale Social Media 143

Unbounce

NOVEMBER 5, 2020

Amazon is projected to own 50% of the ecommerce market share in 2021. That’s half of all online sales. Here are some of the top strategies ecommerce marketers have used to carve out their own niche and get shoppers to choose their online store over Amazon. Source: Statista ). An unmatched selection of products.

Scale 144

Scale Marketing Merchant Services Social Media 144

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. In this article, I’ll suggest a few types of content that are efficient in different stages of the customer journey, starting with interactive content.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Neil Patel

MARCH 2, 2021

They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services. Amazon deducts a referral fee from every sale you make through the platform.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

JUNE 23, 2020

And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. But how do you market it? And, most importantly, how do you get sales? So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site.

Marketing 145

Marketing Social Media B2C Scale 145

Neil Patel

MARCH 7, 2021

But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. It offers you plenty of marketing tools to make your store a success from the start. Shopify is for anyone that wants to easily start an ecommerce store and drive online sales. That’s Shopify in a nutshell.

Payment Methods 140

Payment Methods Software Review Payment Services Systems Review 140

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team.

Scale 61

Scale Sales Recruiting Sales SaaS 61

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing. Semrush has its own content marketing tool Impact Hero.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. Send email tips on advanced features to customers in the adoption phase.

Engagement 103

Engagement Strategy SaaS Scale 103

Neil Patel

JULY 30, 2021

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. Just like you spend time and energy creating visually appealing content for users to enjoy, you shouldn’t forget the finer details: namely, your links. The answer’s yes! Sounds good, right?

Social Media 134

Social Media Scale Mobile Branding 134

Neil Patel

SEPTEMBER 1, 2021

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. Let’s Enhance has subscription, business, and pay-as-you-go options. The button will take you to the subscription deals. AI isn’t new.

AI 145

AI Artificial Intelligence Scale Social Media 145

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We had settled on a bottom-up sales strategy?—?get Initial State?—?Leveraging

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

ProfitWell

FEBRUARY 28, 2020

You need a strategy for reaching qualified leads with messaging that’s going to turn them from a passive browser to an active lead. Otherwise, you’ll struggle to make your brand stand out in the B2B SaaS market, in an especially crowded space. What is B2B lead generation? 4 Factors that influence B2B lead generation.

Scale 54

Scale B2B Strategy Social Media 54

Outseta

JANUARY 9, 2021

Over four years this is really the cost of bringing a software product of Outseta’s scale to market. Our expenses have scaled up from about $8,000 in 2017 to about $57,000 in 2020. On the marketing front, we’ve focused almost exclusively on “free” marketing tactics to date—partnerships, content marketing, and email marketing.

Scale 106

Scale Marketing SaaS Subscription 106

Chart Mogul

APRIL 29, 2020

In this article, Igor Debatur, founder of one of the leading content delivery products on the market, tells us about why page load speed is so important and how to get it right for your website. As a result, low-speed performance leads to lower profits and reputation losses, and even harms long-term business prospects.

Scale 90

Scale Underperforming Technical Team Technical Review Software Review 90