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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. Gain Credibility with White Papers and Case Studies. White papers. it shouldn’t sound like marketing, even if it is).

Scale 111
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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Featuring Searchmetrics’ CEO, Jordan Koene, Voices of Search provides the latest news and insights your company needs to navigate the ever-changing landscape of SEO and Content Marketing. Blog: Why The Subscription Model Is The Future And How To Make The Switch – FastSpring.

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Don't put your SaaS marketing plan on auto-pilot

Practical Advice on SaaS marketing

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Even if the concept of content marketing still works, the particulars usually need to be tweaked over time. I haven’t seen that kind of promotion for awhile.

Marketing 113
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How to Use Transcription Services to Repurpose Your Content

Neil Patel

This can ensure you are on the right track, while also giving you ideas on how to improve your content over the current offerings. For example, Content Marketing Institute’s Joe Pulizzi hosts a podcast, then turns the transcript into a detailed blog post. It is an offer of free content in exchange for an email address.

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. ” I’ve never seen that one work.

Scale 293
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Sales and marketing 101 for startups: driving growth together

Chart Mogul

Sales and marketing teams must align on customer fit early on to impact retention SaaS revenue growth depends on customers continuing to subscribe and use the product more and more over time. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS.

Scale 52
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9+ Best Content Strategy Agencies to Look Out For in 2024

How To Buy Saas

Are you working hard to plan and execute content marketing strategies for your business, but still failing to get the desired results? Then you should think about investing in the leading content strategy agencies that will help boost conversions and help you scale.