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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

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How to Improve Your Lead Conversion Rate for Shopify Partner Apps

Baremetrics

The Shopify Partner system has created great value for developers and shop owners alike. It has been integral to Shopify’s success in developing the best online ecommerce platform. This great potential has led to huge competition in the Shopify Partner Apps Store. What is the lead conversion rate for Shopify Partner Apps?

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You started off in engineering, I believe.

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Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

Are you looking for a merchant of record that will help you grow your subscription software business? FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including software management, VAT and sales tax management, global payments, and consumer support.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Global Marketing Strategies for SaaS and Software

FastSpring

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based.

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How to Streamline PHP for SEO

Neil Patel

Many of us content marketers use WordPress for its simplicity and ease of use. However, this flexibility is what gives developers room to work without too many restrictions. The goal of every SEO, site builder, and creator is to develop a website that is engaging, simple, entertaining, and effective at a certain goal.