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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

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How to Streamline PHP for SEO

Neil Patel

Here’s a simple example of what it looks like (alongside HTML, in this case): The reason PHP is so popular is because it operates server-side, which means it’s already embedded in HTML so it’s simple, efficient, and forgiving. Many of us content marketers use WordPress for its simplicity and ease of use.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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How to Improve Your Lead Conversion Rate for Shopify Partner Apps

Baremetrics

The Shopify Partner system has created great value for developers and shop owners alike. It has been integral to Shopify’s success in developing the best online ecommerce platform. This makes it hard for new Shopify Partners to break into the market and established ones to maintain their market share.

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What is inbound marketing?

Baremetrics

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. It is not enough to just get as many eyes on your site as possible (although that is nice)—you need to get those visitors with needs that your platform meets. Here too, Baremetrics can do all this for you.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I was managing a team of 15 and the company had grown to about 140 employees.