Baremetrics

OCTOBER 11, 2021

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area.

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

SaaStr

JANUARY 17, 2021

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. But I’ve now looked into almost 20 SaaS companies that stalled out somewhere in the $20m-$40m ARR range. It’s not market size. Most did not make it.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

MAY 24, 2024

In the early days of SaaS , blogging was a popular form of content creation. Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing. The CEO is always the Chief Marketing Officer (CMO), even if they don’t have the title.

Sales Hiring 293

Sales Hiring Outsourcing Services Technical Review Scale 293

SaaStr

AUGUST 16, 2022

We’d all love to run 100% PLG SaaS companies that magically self-replicate customers. But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. The next 5 also always work, but you need someone in marketing that’s done them well before to own them: #1.

Scale 331

Scale Sales Hiring Marketing SaaS 331

SaaStr

DECEMBER 30, 2022

Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. Content Marketing? Understand the Market Better. Most founders don’t understand their markets well enough in the beginning.

SaaS 284

SaaS Market Research Interviewing Content Marketing 284

SaaStr

SEPTEMBER 14, 2023

Whether you’re just starting out in SaaS or have a successful SaaS startup, founders and startup teams can learn a lot from those who have found success in the industry through its ups and downs. How to increase sales in SaaS? But, back to critical hires for your Saas company. Content marketing is so important.

Outsourcing Services 285

Outsourcing Services Sales Hiring Scale Sales Recruiting 285

SaaStr

NOVEMBER 18, 2020

I’ve had a chance to watch a whole cohort of SaaS first-time founders go from $1m to $10m ARR in 5 quarters or less (more on that here ) and just been awestruck by how much better than me they are as founders, and how much better they’ve done quantitatively. First-timers often know very little, but are baggage free.

Sales Hiring 363

Sales Hiring Scale SaaS Enterprise 363

SaaStock

JANUARY 25, 2019

The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Founded : 2013.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

SaaStr

JUNE 14, 2020

One of the biggest changes since we started SaaStr is the massive number of SaaS veterans out there. The decade-long run of next-generation SaaS start-ups, and the explosion since 2015 of SaaS unicorns and decacorns has led to a lot of experienced execs on the market. Because SaaS is hard. This is great.

Sales Hiring 302

Sales Hiring Scale Sales Recruiting SaaS 302

SaaStr

OCTOBER 22, 2021

Others are content marketing geniuses and build a mini-brand abnormally early. Today the best SaaS companies are scaling faster, so you may see material results faster. My point is Viral is a Medium and Long Game in SaaS. Just plan around that for your so-called “viral” SaaS app. But not usually.

Scale 293

Scale B2C SaaS Scaling 293

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 312

Scale Sales Hiring Technical Advisors Scaling 312

SaaStr

JUNE 22, 2023

More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Picking cofounders that aren’t as committed. But they can challenge how you think about the market. More here: Planning to Do a SaaS Startup? At content marketing? App don’t sell — or market — themselves.

SMB 274

SMB SaaS B2C Interviewing 274

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. He is a top VC in the industry and runs SaaStr, the largest SaaS event in the world. Zapier was last valued at over $5B.

Sales Recruiting 292

Sales Recruiting AI Search B2B Sales Hiring 292

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 134

Content Marketing Metrics Social Media Marketing 134

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

SaaStr

JULY 29, 2023

Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. You may not have product-market fit. But assuming you have … well — are you doing any marketing ? There are 100,000+ SaaS apps out there. Are you doing strong content marketing? Marketing takes time. What Am I Doing Wrong?

Development 244

Development SaaS Sales Content Marketing 244

FastSpring

JANUARY 23, 2025

If you own a SaaS or other digital product business such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog and youre looking to exit, you may have a lot of questions about how best to go about it. So I’ve worked in SaaS businesses that were fast growth. And I’ve done that.

Scale 112

Scale Entrepreneurship Scaling Underperforming Technical Team 112

SaaStr

APRIL 25, 2019

Begin drip marketing as soon as you have any sign-ups at all. You have to market to folks that don’t buy today. Content marketing almost always works. Viral coefficients are often low in SaaS, but that just means it takes longer. The post What are some things you can do early on to make scaling SaaS easier?

Scale 252

Scale Sales Hiring Scaling SaaS 252

Tom Tunguz

AUGUST 22, 2017

A founder asked me if we had reached the point that SaaS is commodified. “Can you build a venture scale SaaS company anymore?” First, the technology barriers to starting a SaaS company continue to fall. Consequently, this go to market model is no longer a differentiator in the market. So are copycats.

Scale 189

Scale SaaS Venture Capital Artificial Intelligence 189

Incredo

NOVEMBER 19, 2019

You are a CEO (or maybe Founder CEO) at a SaaS company. Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. As a SaaS CEO, you (probably) won’t directly be in charge for software development. 3) and more.

Scale 188

Scale Sales Hiring SaaS Software Development 188

SaaStr

JULY 29, 2019

It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on each point: Regrets are different than mistakes. So what’s my list of SaaS regrets? Hiring a junior content marketer may be much cheaper in direct comp than hiring a VP of Demand Gen. It Compounds.

Sales Hiring 230

Sales Hiring Venture Capital Scale SaaS 230

Kalungi

NOVEMBER 28, 2024

B2B SaaS companies face a unique challenge: how do you educate, engage, and convert an audience that demands both technical precision and meaningful value? The answer lies in content marketing —a critical yet often overlooked part of the SaaS growth engine.

Content Marketing 75

Content Marketing B2B Marketing SaaS 75

Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS. What’s your SaaS strategy for this Christmas? Wishing you happy holidays!

SaaS Payments 44

SaaS Payments Payment Methods Payment Solutions Social Media 44

Tom Tunguz

MARCH 28, 2020

I’ve also heard anecdotally that some forms of content marketing are doing well in an era when knowledge workers sit before our laptops all day. How about the big platform SaaS companies: Salesforce, Workday, ServiceNow, and Microsoft? I wondered where I could find some interesting data about these patterns.

Trends 354

Trends Azure Software Review Content Marketing 354

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 313

Marketing Scale Content Marketing Consulting 313

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. What did I learn?

Scale 290

Scale Content Marketing Consulting Scaling 290

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. Folks are either burnt out or came in during the boom, and they don’t know what the real world of SaaS looked like before.

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

SaaStr

AUGUST 26, 2022

Ideally has some services or agency CS experience, not just SaaS. Director of Email / Growth Marketing. Director of Strategic Content. Take ownership of our partner content, SaaStr University and other key elements of the SaaStr content empire. Join our tiny but mighty content team and own a key slice of it!

Sales Hiring 58

Sales Hiring Growth Marketing Management Marketing 58

SaaStr

OCTOBER 1, 2022

Recently I talked with a founder who had hired a seasoned VP of Marketing at $3m that had an 8 person content marketing team. Not an 8 person team at $3m ARR, but just 8 on content alone! This has always been true, but 15+ years into this SaaS 2.0 wave, the market is now flooded with these amazing candidates.

Sales Hiring 346

Sales Hiring Content Marketing Startup Customer Success 346

SaaStr

MARCH 24, 2022

Q: Dear SaaStr: How do I Convince My CEO that Marketing is Important? A lot of CEOs these days do seem to be late to truly invest in SaaS marketing, and most especially, to hiring a true VP of Marketing. What if our content marketing was twice as good? But … what if you could have done even better?

Sales Hiring 293

Sales Hiring Marketing Content Marketing Investment 293

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. Doing lots more content marketing. Great content always works. But don’t expect it to replace an entire marketing budget.

Marketing 317

Marketing Social Media Advertising Content Marketing 317

FastSpring

JULY 15, 2022

In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes. We also covered: What happens when SaaS companies don’t properly comply with tax regulations. Rachel Harding is the global tax director at FastSpring, handling tax compliance for SaaS companies in over 200 regions around the world.

SaaS Payments 146

SaaS Payments Payment Services Payment Solutions Management 146

SaaStr

MAY 29, 2021

Amelia Ibarra, SaaStr’s SVP and GM, did a great deep dive with Alyce on the future of content and events post-Covid. Take a listen here if you do content, marketing and/or events: A few key learnings for us at least: Great content is a lot of work. Marketers have short stints at many SaaS companies.

Social Media 284

Social Media Content Marketing Startup Metrics 284

Incredo

DECEMBER 3, 2019

We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS. But we don’t plan running any paid ads as Christmas is wonderful but it’s also the most expensive time of the year to advertise.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

SaaStr

FEBRUARY 9, 2024

And in fact, about 90% of SaaS companies that IPO still have their founder as CEO : SaaS CEOs That Go The Distance, To IPO … Tend To Be Founder-CEOs (Updated) Ultimately I see only one problem with founder CEOs: If they can’t constantly recruit, and recruit again, and recruit again , a world class management team.

Scale 293

Scale Interviewing Engineering Content Marketing 293

SaaStr

JULY 20, 2024

The best SaaS companies Lightspeed has seen in their portfolio are maniacal about defining these key metrics and tracking them with specific targets in mind on a consistent basis. Invest Early in Your Marketing When scaling the GTM engine, you want to invest early in marketing. Execution is king. Hard work goes a long way.

Sales Recruiting 299

Sales Recruiting Sales Hiring Scale Engineering 299

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143