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Here’s a little bit of my marketing experience, but I need to back up a little bit and go off slide to tell you about my pre-marketing experience. I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a salesmanager.
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And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. You just don’t know when.
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I was managing a team of 15 and the company had grown to about 140 employees. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. We could branch out into commercial property management. We mostly succeeded. I’m proud of all that.
A go-to-market strategy is needed whenever you’re launching a new product into an existing market, entering a new market with an existing product, or entering a new market with a new product. Determine whether you’ll adopt the product-led growth strategy or the sales-led strategy.
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When shelter in place started, the conversation we’ve had internally on our team is we have to think of ourselves as Navy SEALs, where we’re at base camp right now, and we’re going to train and we’re going to work on our playbooks and do our research. Personally, our team has been holding back a little bit.
It also happens to be the linchpin of any successful marketing campaign. You need to attract potential buyers and funnel them into your sales funnel. Post your team photos like Zappos. Social media marketing should show your funny or creative side like Nutella. Bombarding your fans with 10 poor-quality updates in an hour.
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Today—and quite frankly, every day—content is queen. We’re talking all things contentmarketing (even if you’re a skeptic, listen on). I think one of the ways hiring teams can address this from the get-go—and boost retention in the process—is by ensuring their onboarding process is informative, useful, and continuous.
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374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. If you think of this from a market size standpoint, there’s often this debate, is that good or bad?
403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.
* How does David think about scaling salesteams? How does one know when is the right time to hire your first sales reps? What content and learnings should you have in place when you make the hire? What have been his lessons on optimizing payback period for sales reps? Why is 12 months so crucial?
So we’re really proud of that and our whole team is really proud of that. And one thing that’s been really cool starting the company 10 years ago in an economic downturn to today, about six months ago Matthew and I and our team took the company public on the New York Stock Exchange. Which ones are we bad at?
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