Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 135

Content Marketing Metrics Social Media Marketing 135

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. And your CAC target defines your GTM strategy.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

SaaStr

MARCH 31, 2021

And one of the most important considerations, how are we helping marketing leaders accelerate growth in their ABM pipeline? . Focus your sales and marketing effort to make the most of limited resources. Automate dynamic nurture emails with marketing automation integrations . Let’s dive in.

Strategy 221

Strategy B2B Sales Enablement Advertising 221

Intercom, Inc.

MAY 16, 2018

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. At that point, they hire someone to run marketing, but leave that person to their own devices. Understanding the role of product marketing.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Tom Tunguz

JUNE 1, 2023

Sales development, content marketing, & software engineering strike me as the workstreams that will benefit immediately. Content marketing 30% 5% 1.5% Marketing has many different disciplines of which content marketing is one. Assume a 15% productivity improvement that results in a 1.5%

AI 315

AI Startup Scale Headcount 315

SaaStr

AUGUST 24, 2021

It could be content marketing. Free isn’t (usually) a marketing strategy. But don’t waste too much time thinking Free is marketing strategy per se. It’s not marketing. Be a true subject matter expert in your content marketing. It could be a partner program, or an app listing.

Scale 344

Scale Startup Marketing SaaS 344

Sales Hacker

MAY 21, 2024

If you’re not evolving your go-to-market strategy with the latest in content marketing, you risk being left behind. Whether you’re fine-tuning your current approach or overhauling your strategy, understanding the future of content marketing is essential – where we are now and where are we going.

Content Marketing 76

Content Marketing Marketing Forecasting Trends 76

Kalungi

NOVEMBER 28, 2024

The answer lies in content marketing —a critical yet often overlooked part of the SaaS growth engine. B2B SaaS companies face a unique challenge: how do you educate, engage, and convert an audience that demands both technical precision and meaningful value?

Content Marketing 75

Content Marketing B2B Marketing SaaS 75

Buffer Resources

SEPTEMBER 3, 2024

As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. More visual content + avoiding links = Higher LinkedIn engagement.  more likes and 2.6x

Social Media 105

Social Media B2B Interviewing New CTO 105

SaaStr

APRIL 8, 2024

Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. And second, why is PLG a marketing strategy? Doing lots more content marketing. Great content always works. But don’t expect it to replace an entire marketing budget. It’s just rarely enough.

Marketing 320

Marketing Social Media Advertising Content Marketing 320

SaaStr

FEBRUARY 8, 2022

Content Marketing and SEO. This takes a while and there is some snake oil here, but done right, content marketing works. Write a few pieces of iconic content, that really help your customers, and they will find you. Building a list and drip marketing to them. they will get out the word. They usually do.

Marketing 317

Marketing Scale Content Marketing Consulting 317

Buffer Resources

JUNE 13, 2024

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Strategy 130

Strategy Social Media Development Team Review Software Review 130

Sparktoro

AUGUST 20, 2023

Many of us know the classic content marketing strategy to a tee.

Content Marketing 94

Content Marketing Marketing Strategy Startup 94

Neil Patel

JUNE 23, 2021

What do you want from your content marketing? To do this, you need to integrate longtail keywords into high-quality, relevant content. Set Your Content Marketing Objectives. With hard work and patience, great content marketing can achieve any of these goals.

Strategy 139

Strategy Content Marketing Engineering Social Media 139

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Sales Metrics.

Development 141

Development Strategy Social Media Sales Funnel 141

Buffer Resources

JULY 31, 2024

Reading these things in a silo might make it sound like content curation is magic and you need witchcraft abilities to become a great curator. The next section will share details of ten content sources that’ll help you build a content curation strategy that’s low-effort and actionable.

Social Media 106

Social Media Software Review Trends Content Marketing 106

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. This adds more social proof to the customer’s positive review of your brand and gives greater legitimacy to your target market.

Strategy 141

Strategy Marketing Technical Review Social Media 141

SaaStr

DECEMBER 30, 2022

Content Marketing? Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy. If you don’t have a great co-founder, slow down and find one. Get those First 10 Customers — However and Whenever. Try it all — and lean in on what you are good at.

SaaS 290

SaaS Market Research Interviewing Content Marketing 290

Neil Patel

JULY 13, 2021

If you’re building a link building strategy, it’s important to know that it won’t be instant. This blog post will show you 13 fool-proof link building strategies you can put to work today. 13 Link Building Strategies for Marketers. By following my link building strategies.

Strategy 145

Strategy Social Media Marketing Business 145

SaaStr

SEPTEMBER 14, 2023

Question #3: What Is A Content Strategy For SaaS? Content marketing is so important. Folks who do mediocre outsourced content or a boring podcast won’t move the needle. Folks who do mediocre outsourced content or a boring podcast won’t move the needle. How important is content marketing?

Outsourcing Services 291

Outsourcing Services Sales Hiring Scale Sales Recruiting 291

SaaStr

MAY 24, 2024

Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing. The role of a great VP of Marketing remains consistent: generating and nurturing leads through various marketing channels.

Sales Hiring 298

Sales Hiring Outsourcing Services Technical Review Scale 298

Buffer Resources

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Focus on refining your systems, creating & maintaining a solid content calendar , and building a community. 14-day free trial for paid plans.

Social Media 116

Social Media AI Search Benchmarks Software Review 116

Neil Patel

AUGUST 16, 2021

If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. At one time in my content marketing career, I struggled to acquire leads. For most marketers, their homepage receives the most visits. Hear this: you’re not alone.

Strategy 145

Strategy Social Media Underperforming Technical Team Development Team Review 145

Neil Patel

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.

Strategy 145

Strategy Social Media Marketplace as a Service Content Marketing 145

Buffer Resources

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Unignorable also has an unignorable cost.

Social Media 115

Social Media Marketing AI Search Systems Review 115

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Create a Content Strategy. I worked hard.

Social Media 145

Social Media Strategy Construction Branding 145

Neil Patel

DECEMBER 10, 2021

It’s definitely something to watch if you want to maximize ROI from your content marketing, as, sadly, when algorithms change, many brands see massive traffic dips. Best Practises for Using Anchor Text in Your SEO Strategy. These will be simple, basic guides that can help you develop a more nuanced strategy with time.

Strategy 145

Strategy Technical Advisors Branding Engineering 145

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

JULY 6, 2022

Investors, the Enterprise Space, and Sales Strategy. Since she was trying to target a brand new market with a future-minded view of team communication, she felt a fresh approach and creative tactics were necessary, something that her youth supported. . A weak point they found was communication, particularly with email.

Enterprise 264

Enterprise Sales Hiring Social Media Communication 264

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. How can I use them?

Marketing 224

Marketing Outsourced Development Artificial Intelligence Machine Learning 224

SaaStr

MAY 7, 2020

In these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. IMHE, content marketing, done right, always works. But the content we produce without goals, without a core target audience in mind, with a strategy. That content isn’t terrible.

Content Marketing 302

Content Marketing Investment Metrics Marketing 302

SaaStr

FEBRUARY 2, 2023

Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. Build your dream content team, create and manage content, and connect with your creators on our platform, designed for champions.

Cloud spend optimization 263

Cloud spend optimization AWS Scale compliance 263

Buffer Resources

JULY 25, 2024

  In this article, you'll learn everything you need to know about starting a LinkedIn newsletter, including how to set it up, best practices for content creation, and strategies for maximizing engagement and visibility. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy.

Social Media 119

Social Media Engagement Metrics Strategy 119

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105