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12 Qualities of Great Content Marketers

Neil Patel

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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Funnel Hacking: How to Build a Content Marketing Funnel

Teamgate

There’s no secret in content marketing, what you are missing is a content marketing funnel. According to statistics , While 83% of B2B marketers use content marketing for lead generation, 61% of B2B marketers find high-quality lead generation a top challenge. Same thing here.

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6 Ways to Transform Your Business with AI with Google Cloud’s VP & GM of Applied AI

SaaStr

As the leader of the Applied AI team at Google Cloud, Duncan Lennox sets out to answer these questions and shares six ways businesses are currently transforming their businesses at scale and with real ROI. Duncan’s team at Google Cloud recently ran a survey with around ~2.5k

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30 Content Marketing Tactics You Have to Try

Neil Patel

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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Quick Ways to Get More High Quality Leads. Right Now.

SaaStr

What you really want if your deal size isn’t tiny are at least somewhat qualified leads for your team to follow-up with. What you really want if your deal size isn’t tiny are at least somewhat qualified leads for your team to follow-up with. Some ideas: Do joint marketing with other vendors in the space.