Product-Led Growth (PLG) For Startups
Mucker Capital
APRIL 6, 2023
Hila is a mentor with Mucker Capital. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. They ignore that someone has to use the product to see the value to then become revenue and/or to sign a contract. So those are things to think about.
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