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Or do you find if you’re even talking or mentoring the companies that they’re sort of going through these sort of ideas? Let’s be, in our case we were pivoting or expanding from an SMB oriented business towards an enterprise, let’s show some traction in that direction before we really commit to it. So what does it mean?
Hila is a mentor with Mucker Capital. Are there types of companies, marketsegments, industries, or business models where PLG does not make sense? They’re the CEO, they’re the CTO, they never are interested in testing out the product as well. Marketing is responsible for the top of funnel, the signups. That's okay.
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