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You can come up to me after this and I can give you a list of 10 people, but find somebody that’s been a VP of Sales before successfully in a startup, scaled that to some level of success and make that person sort of an independent arbiter of that process. You’re probably going to maybe give them some shares in an advisor.
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Integrate sales CRM (Salesforce). Integrate ad audiences (Facebook).
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