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Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.
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This dynamic trio of SaaS experts share how to stay customer-centric and set yourself apart in today’s rapidly changing environment. Really excited for engaging discussion on something I’m passionate about, the future of the customer. One, it starts high up in the sales process, right?
In this presentation, Pluralsight co-founder and CEO Aaron Skonnard will discuss how Pluralsight successfully transformed its business to serve both individual and enterprise customers independently and will share his lessons for SaaS companies looking to tap into individual customers to sell into enterprises and vice versa.
The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).
We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. Education has impacted both the supply of … we’re talking about the B2B SaaS entrepreneurs and the supply of investors. Maybe fifty of them are B2B SaaS. It’s become cheaper.
Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet.
Today’s sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. We were part of the office of the CTO.
An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s suite of tools helps you engage customers on social media. A smaller team allows us to be more productive and move quicker.
When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. Since then, its culture code has been viewed more than 4 million times. In fact, that's probably better for everyone than if you found that out after they've been hired.
So tell me how did you make your way from the wonderful coast of the UK into the world of SaaS and come to now be one of the leading CIOs in the really rising mega wave of enterprise SaaS? And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30) They just built the first SaaS product. We owned the long tail of search terms around construction lien rights and payments.
Creative tactics like video mailers and regional user groups to engage customers and drive product adoption. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.
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