FastSpring

FEBRUARY 6, 2025

If you’re running a smaller digital business, you may find it challenging to hire great talent. In this episode of Growth Stage, we interview Lizzie Mintus Founder and CEO of Here’s Waldo Recruiting and host of The Heres Waldo Podcast about her thoughts on: The most effective recruiting strategies for SMBs.

SMB 107

SMB Sales Recruiting Branding Sales Hiring 107

SaaStr

JANUARY 12, 2022

Another top mistake SMB folks make trying to sell enterprise. And you lose renewals when you didn’t engage enough of the stakeholders. You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. They just don’t map out all the stakeholders.

CTO Hire 328

CTO Hire Sales Hiring New CTO CTO 328

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process.

New CTO 316

New CTO Scale Sales Hiring CTO Hire 316

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) have an MBA. But of course, it wasn’t always quite that big!

Part-Time VPE 297

Part-Time VPE Technical Cofounder CTO Hire New CTO 297

OpenView Labs

MARCH 10, 2020

While the CTOs may be directly involved in the purchase decision-making at the startup and SMB organizations, the role of the CTO at larger organizations can be very different, and not all CTOs look the same. “A A lot of our clients want to target CTOs or C-level executives,” said Valentino Volonghi, CTO of AdRoll.

Enterprise 52

Enterprise Software Review CTO Hire Software 52

Sales Hacker

JANUARY 21, 2020

SMB Sales & SDRs at (Smaller) Scale [18:20]. Today’s sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best.

Payment Methods 63

Payment Methods Scale CTO Coach SMB 63

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52

Startup Scale CTO Hire Outsourced Development 52