CTO Hire Fractional VPE Sales 
SaaStr
JUNE 23, 2020
In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be.
SaaStr
MARCH 1, 2024
In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. She can be your CTO forever.
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SaaStr
JULY 5, 2019
To hire our CTO, our first VPE, etc. And to close $6m in customer contracts through founder-led sales. Bootstrapping is far better. But if you do need to raise money, it’s the CEO that has to do it. And I learned to recruit. I’m still learning. View original question on quora.
SaaStr
OCTOBER 24, 2022
They’re able to actually swipe a credit card, and what starts off similar to a freemium self-serve product can turn into a six-figure contract in just a few months. Bottom-up sales. It might even be months later that a VP of Engineering or a CTO or CFO realizes that they’re built on a new platform.
SaaStr
JUNE 1, 2021
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. ” We didn’t do any annual contracts.
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