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IME, rough order to make hires in: VPM: $0.2m He asked which to hire first. If you have a few nickels in the bank, and you somehow find a great VP a half stage or even full stage early, just hire her. Hiring is so hard as it is. Make the hire now. ARR VPS: $1-$1.5m More here: [link].
Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. 95% of the time, your super-smart hacker co-founder is not that person. She can be your CTO forever. That’s a different, and critical, job than CTO. Marketing is also an art and science.
Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. 95% of the time, your super-smart hacker co-founder is not that person. She can be your CTO forever. That’s a different, and critical, job than CTO. Marketing is also an art and science.
Not hiring a good enough CTO. Expecting magic growthhacking solutions. Yes, some B2C and even some B2B products do experience magic virality and magic growthhacking. Growthhacking is real. Even if you don’t like sales, or big companies, or whatever. SaaS is so competitive these days.
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. In short, we observe that Head, Director & VP of Growth titles are becoming more abundant, as are consultants around growthhacking but the "growth hacker" title is fading away. This is marketing.
One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot. His insights on SaaS sales, hiring sales reps, and finding customers are a gold mine for anyone in the SaaS space. Anyone can learn how to price a product, selling techniques, and new principles that work to propel growth. Dharmesh Shah.
And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".
And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".
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