GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth
Sales Hacker
DECEMBER 10, 2024
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30) They just built the first SaaS product. We owned the long tail of search terms around construction lien rights and payments.
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