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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Busting the Myths About Startup Success with BlackLine’s Founder CEO (Video + Transcript)

SaaStr

My marketing team wanted me to do the world’s most boring video. I retired from SunGard Treasury Systems as their CTO. How do we handle the security around financial information? Frankly, we got some bad advice from VCs in the early days. We’ll dispense with that right away. It happened three years ago.

Startup 290
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The tools we use: Challenging dogma in the design process

Intercom, Inc.

In a recent talk at UX London , I discussed some lessons learned while growing the design team at Intercom, reflecting on the technology industry’s obsession with tools, and pointed out how our sense of tools as objects or apps blinds us to the reality that the processes we adopt and develop are also, in effect, tools.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Learn how Pendo built a product, team, and culture in its Raleigh hometown that could scale coast-to-coast and continent-to-continent. We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. Join us for SaaStr Annual 2020.

CTO Hire 169
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Is Seed the new Series A? (Video + Transcript)

SaaStr

Emilie Maret | Fellowship Team @ The Family. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna.

New CTO 166
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7 Mistakes SaaS Businesses Make and How to Solve Them

Panintelligence

In this blog, we asked Panintelligence CEO Zandra Moore and CTO Ken Miller what they think are some of the most frequent mistakes in SaaS development and offer actionable insights to help you steer clear of them. But the people you hire and lead are absolutely essential to the success of your business. We’re complex.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Today on the show we’ve got Ryan Walsh, founder and CEO of a company called RepVue, a place where you can get objective third-party information. Actually, it’s first party, objective information from reps themselves about how much people make at different companies. Oh, and do all of this with less time. The result?