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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

Should I sell a $20,000 engagement for a one week training course in a classroom or should I try to sell individual subscriptions to individuals around the world for only $100 a month, which was our initial starting price point, and we knew we had to burn the boats. Our salesforce didn’t know which one to sell.

B2B 173
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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. You can also read the full transcript of the interview, which has been lightly edited for clarity, below. Security on auto-pilot. So we’re hiring across the board, all departments. Caught your interest? The LinkedIn Incident.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!

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The Emergence

Crafty CTO

What are people “sleeping on” … I’m borrowing the “sleeping on” reference from an interview Willison did on the Changelog podcast , where he said : This is the thing I worry that people are sleeping on. The fact they can do even a fraction of the things they can do is, quite frankly, unbelievable.

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

The company had for a few years prior followed a growth-first path, hiring aggressively and prioritizing projects designed to make an immediate impact on their growth rate. After the Series A, Buffer fell into a similar trap to Wistia - they hired too quickly, specifically to accelerate product development. The company even took $2.5M