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Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag.
For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should ProductMarketing Work for Product or Marketing?
If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. Podcast Full Interview: Audio Listen online or find it on more podcast services. Jump to video.
You can watch the full session , and if you missed the podcast with the first half of the interview, you’ll find that here. Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!
In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows. Before the hiring process, take some time to decide on your current needs and hire as your company grows.
A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Excited to be back emceeing. That was the start of the Month of Scale.
So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.
Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. That was actually a pretty tall order at the time.
Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!
Metrics and analysis of customer and the product lifecycles is fundamental to growth decision-making in a SaaS company. RevOps, with a broader mandate usually than SalesOps, sits under a CRO to ensure alignment among all systems and support each part of the business lifecycle. Chief Product Officer.
About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So we didn’t have productmarket fit for that. Jason: I’m a product person at heart.
When I was a couple of years into my tenure at Oracle, I moved down to Latin America to Argentina, sight unseen actually, and built out a telesales group in Argentina and then later in Miami, hiring about 100 people from 11 different countries and that early building experience really whet my appetite. I came back to North America.
How does Paul approach such large product decisions today? What does really effective productmarketing mean to Paul? Below, we’ve shared the transcript of Harry’s interview with Paul. An incredible company and founder making his foray into the public eye for the first time. Is it product decisions?
In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Harry Stebbings.
Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. If you missed GTM 134, check it out here: Build your AI Outbound Machine with ChatGPT | Jordan Crawford Highlights: 05:03 When to hire your first sales reps. 42:03 Fast-tracking your sales career.
Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Companies that have great, happy, productive employees do better by every single return. Brian and Dharmesh started the company out of MIT Sloan, so who did they hire?
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