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Kevin Scott, CTO of Microsoft, framed the opportunity in AI this way : work on problems that used to be impossible, but are now really hard. Nearly 10 years ago, I wrote a post about the minimum viable average contract value to justify a sales team. Imagine a product offerd at a $10k contract value sold by an AE.
You have to see: A couple of good hires brought in Improvement on some metrics A big deal or two hanging out there, brought in and closed Things taken off your plate. More time may make them better if they’re already progressing, even if it’s just 10-15% in the first sales cycle. Hiring someone too junior. That often compounds.
That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? We just stayed the course, but we did and do have a recurrent revenue model, we had predictable revenues, we weren’t maybe hiring as fast as we would have otherwise, but we never had to lay off. We did not.
Are there types of companies, marketsegments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.
At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. We’ve had to hire really smart, driven, intellectually?curious
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