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Two SaaS Metrics That Actually Don’t Matter That Much in the Earliest Days: Absolute Churn and Sales Cycles. SaaStr 564: Top 10 Learnings Architecting a High Throughput Critical API with RevenueCat CTO Miguel Carranza. with Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone.
Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Including: CEO Snowflake CEO HubSpot CEO DropBox CEO Descript CEO Clio CEO Flock Safety CEO Own CRO ServiceTitan CMO Databricks CMO Infinite Reality CTO Rubrik CCO Canva CCO Bill CCO GitHub VP AI Wiz CEO Calendly and 100s more!!
Anyhow the one thing I learned, beyond getting help screening and hiring for these positions from domain experts, is to look for Flags. For signs the prospective hire just won’t work out, no matter how strong they might look on paper. Why join a start-up? Well reason #1 is personal and career advancement.
Still, if you’re a business leader and your developers haven’t asked you these questions, look for a FractionalCTO to help navigate the critical early stage of development. What are your key Startup Metrics ? Analytics/Metrics What key startup metrics will you need to track? Ads, Viral/Social, SEO)?
They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag. If you joined a startup at $2M and wanted to get to $6M with reps doing $400k, that VP of Sales would need to hire ten reps. 90% of the time, sales falls when a founder steps out of it.
Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.
You have to see: A couple of good hires brought in Improvement on some metrics A big deal or two hanging out there, brought in and closed Things taken off your plate. If, in one sales cycle, things aren’t improving on several core metrics, they never will. Hiring someone too junior. Do you need to hire for a VP role?
The Takeaway — While 2024 should be a bit more predictable, the most important metrics ZoomInfo is focusing on now are utilization and engagement. We’ve been in this uncertain time but should be coming out of it. The worst emotion for software sales is uncertainty. Second, AI is changing how ZoomInfo ranks and prioritizes accounts.
They’re able to actually swipe a credit card, and what starts off similar to a freemium self-serve product can turn into a six-figure contract in just a few months. It might even be months later that a VP of Engineering or a CTO or CFO realizes that they’re built on a new platform. The contract size grows.
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. ” We didn’t do any annual contracts.
We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. I had my CTO and everyone would be like, “You can’t do this. For example, I referenced hiring a Chief Revenue Officer, Bill. This is never going to work.”
Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.
Emilie : The way I see it, the bar is higher because on the … because of education, there has been a metrics war. So what we see when our companies are pitching to investors is that you know what metrics investors will open the email. Everyone probably knows all the metrics that Jason talks about.
Your core models for sales, for marketing spend, for hiring and engineering and product. And the best CTO I know in the world is the CEO. Then I was the CTO at another YC company, Standard Treasury, acquired by Silicon Valley Bank. The 60 is probably where your core plan should be. We have a 60% chance that we can do it.
A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I wouldn’t say I have an exact metric, but-. Excited to be back emceeing.
Deals are contracting, not because of layoffs, but because people are managing budgets so tightly. It Takes Time To Bounce Back Jason was the first investor in RevenueCat , a company that automates mobile subscriptions on your phone. Maybe if you have the ex-CTO of Github, but that’s still a super speculative bet. in 12 months?
Before hiring, assess your current needs and hire as your company grows. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes. Before the hiring process, take some time to decide on your current needs and hire as your company grows.
In this blog, we asked Panintelligence CEO Zandra Moore and CTO Ken Miller what they think are some of the most frequent mistakes in SaaS development and offer actionable insights to help you steer clear of them. Make sure the key stakeholders are involved in the definition of those metrics. Ken: measuring the wrong thing.
On this episode of the ProfitWell Report, Brendan Schwartz , Co-Founder and CTO at Wistia , wants to know what proportion of paid plans should be annual versus monthly. The beauty of the subscription model is that for the first time in the history of business, relationships are baked directly into how you make money. Click to enlarge.
While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. MRR numbers were changing all the time. I realized we had a moving target for the most important metric in our company. 2 different North Star metrics?
Then he became CTO at Bezos Academy, a non-profit organization founded by Jeff Bezos. After leaving Bezos Academy, he decided to start a paid newsletter focused on career development, organization design, and hiring. One more output metric from Dave: I had around 10,000 LinkedIn followers a year ago, and I'm now north of 27,000.
Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. The Value Metric: Optimize Your Pricing Strategy for High Growth. There are Only 3 Pricing Strategies for Your Startup.
Baremetrics spoke with co-founder Dmitry Shklovsky to learn more about QuikNode and how they use Baremetrics to understand key financial metrics, translate cancellation data to inform product iteration, and sustain long-term growth. To continue fundraising, it was clear that QuikNode had to dial deeper into business metrics.
The siloed management structure paralleled the key components of Operating Expense, making it easy to report backward-looking Income Statement expenses and recognized revenues, but not cross-functional customer and product lifecycle metrics, critical to managing a SaaS company. Chief Product Officer.
MRR is the best way to start measuring revenue but as you grow, different metrics will come into play. They will help align teams and all the different metrics. When Co-founder and CTO of Chargify , Michael Klett isn’t brewing his own beer, he’s crafting billing experiences. You need a RevOps team or manager focused on revenue.
I just came out of Stripe, I just came out of Datadog, I came out of Fastly, I’m an engineer, I love the guy that was the CTO of Fastly who [inaudible 00:08:34] making it up. Just like a whole bunch of people said, “I’ll never hire remote.” And all of a sudden they’re like, “I guess, I could hire remote.”
If you are trying to overcome no brand and market, you can’t ask somebody for a three year contract. Or, if you do ask for a three year contract, have some terms in there that show that you’re going to prove ROI. Down the road, you can say, “ I demand a two year contract. You would approach it by hiring more people.
Follow the Demand and Hire Accordingly [16:07]. Chris was actually the first sales hire at Snowflake. They are now well past $100 million in ARR and one of the most successful enterprise technology businesses to come out of Silicon Valley and, in fact, out of the US in a long, long time. Follow the Demand and Hire Accordingly.
As Director of RevOps, he scaled his team at Sendoso by hiring smart generalists to lead their own teams of MOps, SOps, CSOps. As an operational leader, he shares his thoughts on the top plays and metrics that led to 100,000 HubSpot customers reaching their first $1B in ARR. Alex Miller , Director of RevOps at Sendoso.
The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ). This is a v2.0 Don’t forget the payroll’s subaccounts).
Of course, our team is involved to an extent, and we have an external part-time moderator for support. 5 Sebastian Schaeffer, CTO at dofollow.io (B2B PR SaaS) says: “ Our community is primarily on Facebook and Linkedin and it has been live for over a year. My main metric for success is engagement.
In HubSpot’s case, we eventually hired a world-class data science team, but our scoring only improved by a few points,” notes Redbord. You’ll need someone familiar with your data—perhaps a CTO or someone responsible for business operations. Let’s say you’re working on retention, and you have eight usage metrics with substantive volume.
Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. Contract length. The length of a contract defines how often subscription payments recur. B2C contract length. B2B contract length.
Programs are 4-6 weeks in length, part-time, and held in a virtual format, guided by an executive. Unlock your full potential as a Product Manager by learning to drive impact for the metrics that matter most for your product. Harsh Sinha , CTO at Wise, formerly PayPal, Ebay. Real problems require real depth.
More and more people are hiring leaders, not for past experience, but for capability and capacity. They have a core philosophy that you cannot have a successful high-growth software company if your core metrics around Customer Success are not strong, including NPS. We hire a third-party firm. They give us NPS goals.
Megan Leuders: And when you were talking to CEOs and CTOs today, what do you believe is the biggest technology challenge that they are facing as a SaaS company? What is their biggest challenge and what should they be focused on, whether they’re a CEO or a CTO, what would you say they should be focused on today?
The metrics that drive SaaS are not GAAP metrics and companies need a strong Finance department to be the one source of truth about the financial AND the operating metrics. Ability to accurately benchmark key metrics against peers and market leaders. Skills & Experience.
While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. MRR numbers were changing all the time. I realized we had a moving target for the most important metric in our company. 2 different North Star metrics?
To add to this, B2B marketplaces tend to have various different business models (commission, SaaS, not monetizing in the beginning), which makes it very difficult to come up with one-size-fits-all metrics for each funding round. Experienced VPs with a track record of building successful companies have been hired across multiple functions.
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
The challenge in each case is the same—the company is hiring you at a lower level of commitment than a full-timehire, usually with the expectation that they will see some ROI relatively quickly. Full-time Head of Marketing I’ve been hired to lead marketing teams at four companies in a full-time capacity now.
That led me down one final rabbit hole, but a very useful one, as I soon realized that Framework was a perfect fit for one of my fractionalCTO client’s “data science reporting and dashboard” needs. They can also be used to declare top-level variables, say to load data or declare helper functions.
When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. Since then, its culture code has been viewed more than 4 million times. In fact, that's probably better for everyone than if you found that out after they've been hired.
Direct the hiring, orientation, and training plan for Relationship Management team members as applicable. Define and analyze staff metrics to gauge the productivity and efficiency of the team, and develop strategies to maximize performance. Nurture key relationships internally – product team, BD team, COO, CTO, etc.
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