Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

DECEMBER 3, 2020

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing? I met my wife in sales boot camp. Bret was formerly the CTO at Facebook.

Scale 252

Scale Sales Hiring Sales Recruiting Sales 252

Teamgate

JANUARY 14, 2019

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. Hence, PR should become an essential part of your integrated marketing strategy.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81