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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

Some are decades-old problems, while others have emerged from this new world we’re in. They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag. There wouldn’t be enough time for them to carry a bag for six months and hire those ten people.

CTO Hire 209
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Doubling Down: Erica Brescia, Managing Director at Redpoint Ventures

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) Check that out here. What’s your most recent disclosed investment?

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Be willing to travel. I’ll never forget about a quarter into selling customers for the first time, we had this deal that was just stalled. We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. This was a problem.

CTO Hire 177
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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 1 (Pod 607 + Video)

SaaStr

Jason Lemkin: I think I noticed a pattern, and I wrote it up a couple of years ago and refreshed it, and then I’ll add a new anecdote. Your core models for sales, for marketing spend, for hiring and engineering and product. And in January of 2020, the CDC put out an email that said COVID might be an issue for travel.

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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

What’s their new CAC Payback Time? New Gross Margins? Start by creating a new account from clicking the button New on the top-right. For example, if you know your advertising spend is $20,000 a month and it results in 200 new customers, your CAC is $100. Let’s start with Payroll – Support.

Startup 90
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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Jonathan : Travel. That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? Vlad: So what’s the new reality? And it was like, okay, rather than stretch a few dollars, how do you compress your time? So we needed to kind of get the new mindset going.

Scale 204