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If you are trying to overcome no brand and market, you can’t ask somebody for a three year contract. Or, if you do ask for a three year contract, have some terms in there that show that you’re going to prove ROI. Down the road, you can say, “ I demand a two year contract. I demand payment upfront. Well, right.
And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side. And I think the reason for that is, is that because of the interconnectedness of systems and architecture, there has been a big role of enterprise architecture across the company.
And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".
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Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. And so we had just an amalgamation of challenges 1, which is our ability to scale the systems to support.
It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. We owned the long tail of search terms around construction lien rights and payments. Let’s go hire somebody. Okay, now you got to go figure out how to hire and who to hire. Why HG Insights?
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