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Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years.
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. Selling has changed since Predictable Revenue was published.
My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. The first few dozen courses that we published on the platform were authored by the Pluralsight co founders. .” So we built it quickly and we shipped it.
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