FastSpring

FEBRUARY 6, 2025

If you’re running a smaller digital business, you may find it challenging to hire great talent. If you’re facing challenges winning the best candidates for your roles, or if you have a small number of roles and every hire really matters, then don’t miss this episode of Growth Stage. X sales force, X meta.

SMB 107

SMB Sales Recruiting Branding Sales Hiring 107

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. So, what’s new at ZoomInfo?

New CTO 316

New CTO Scale Sales Hiring CTO Hire 316

SaaStr

SEPTEMBER 18, 2020

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

Sales Hiring 246

Sales Hiring CTO Hire Scale Investment 246

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. ” “Yep, we need a price.”

Part-Time VPE 297

Part-Time VPE Technical Cofounder CTO Hire New CTO 297

SaaStr

APRIL 9, 2019

Quick recap: Keep your pricing simple. But also, as a sole founder, you also can make a decision in a very timely manner. Not only for the product side, but for the sales and marketing side. Eric Yuan : However, transitioning from engineer to engineer manager probably, is straightforward. Speed is everything.

Sales Hiring 146

Sales Hiring Scale CTO Hire Marketing 146

SaaStr

JUNE 26, 2024

Deals are contracting, not because of layoffs, but because people are managing budgets so tightly. It Takes Time To Bounce Back Jason was the first investor in RevenueCat , a company that automates mobile subscriptions on your phone. 30% of all mobile apps with a paid subscription use RevenueCat to manage it.

CTO Hire 148

CTO Hire AI Venture Capital Sales Hiring 148

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. Account Managers: They serve as the lead point of contact for all customer account management matters. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

OpenView Labs

OCTOBER 11, 2019

Pricing is an incredibly important part of any SaaS product’s go-to-market strategy. While there are many tactical elements to consider, the most successful pricing strategies are built on a strong, almost philosophical foundation: that your pricing needs to be a win-win that works for both your customers and your company.

Sales Hiring 40

Sales Hiring Part-Time VPE CTO Hire Technical Review 40

Scytale

FEBRUARY 10, 2025

That’s why, to get the most accurate price range, companies must consider the following charges. The preparation costs To obtain an ISO 27001 certification, your organization needs to implement an Information Security Management System (ISMS). Proving due diligence regarding information security can drag out the sales process.

Systems Review 52

Systems Review Software Review CTO Hire compliance 52

SaaStock

MARCH 29, 2019

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Thanks for everyone who took the time to write their impressions and share with the community. Hire Game Changers to Propel Growth. In his own words: Notion Capital organised an excellent panel event focusing on hiring.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Sales Hacker

MAY 5, 2021

Listen to Hang Black’s podcasts to learn about the future of sales enablement or how to lead with empathy. RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Fixing visibility issues in your sales org.

Scale 122

Scale Technical Cofounder Technical Advisors Sales Hiring 122

SaaStr

JANUARY 14, 2020

Should I sell a $20,000 engagement for a one week training course in a classroom or should I try to sell individual subscriptions to individuals around the world for only $100 a month, which was our initial starting price point, and we knew we had to burn the boats. Then another really interesting thing happened.

B2B 173

B2B B2C Scale New CTO 173

SaaStr

NOVEMBER 13, 2020

I just came out of Stripe, I just came out of Datadog, I came out of Fastly, I’m an engineer, I love the guy that was the CTO of Fastly who [inaudible 00:08:34] making it up. You don’t really care who that human is, you care about the price. Just like a whole bunch of people said, “I’ll never hire remote.”

Sales Recruiting 226

Sales Recruiting Development Team Review Technical Review Sales Hiring 226

User Pilot

AUGUST 17, 2024

Hiring expensive consultants or setting up innovation labs doesn’t fly anymore. Let’s face it: we aren’t great at managing transformations. Then came product-led growth with its freemium and free trials , and the customers are still getting spammed with sales emails or requests for sales calls. Now, it’s time for AI.

Underperforming Technical Team 104

Underperforming Technical Team AI Technical Review CTO Coach 104

ProfitWell

FEBRUARY 4, 2020

RevOps is a centralized function that helps recognize and align revenue from sales, marketing, and customer success. RevOps isn’t new—some form of revenue operations has been around for a very long time, it simply lacked a title. You need a RevOps team or manager focused on revenue. Key takeaways. Michael Klett.

CTO Hire 98

CTO Hire Sales Hiring New CTO CTO 98

Sales Hacker

JUNE 12, 2020

This video training was originally presented at the 2019 Sales Hacker Success Summit. How to overcome limited sales support. How to overcome limited sales support (06:15). ? All right guys, welcome to the Sales Hacker’s Success Summit presentation, How To Close The Enterprise When You Are Just A Startup.

Enterprise 82

Enterprise CTO Hire Startup Technical Cofounder 82

Upscope

JANUARY 5, 2020

It’s the underpinning of your go-to-market strategy and impacts everything from marketing to sales, to customer success and the product itself. However, it became flooded with competitors who described themselves the same way and they found that competing on price for high value complicated work is difficult. Why positioning matters?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Intercom, Inc.

JANUARY 5, 2022

Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. It allows companies to prove their real-time security posture just about any day of the year, so it accelerates their sales cycles and security reviews. That saves everyone time, and it results in lower-priced audits. Caught your interest?

Scale 211

Scale Software Review compliance Technical Review 211

SaaStr

APRIL 4, 2019

They are expecting a discussion on security and scalability and so we have to bring partners to the table and there are some partners we work with that are more than willing to come into that sales conversation with us and these is other partners that aren’t. And you’ve just mentioned several things.

Cloud 173

Cloud Scale Trends Artificial Intelligence 173

OPEXEngine

NOVEMBER 11, 2020

This made it hard to chart a clear course: Jebbit’s message to the market was a bit too broad, causing Sales to bring in customers across a range of personas, prompting CS to invest extra resources to keep a wide variety of customers engaged.”. Identify ideal customers and hone sales personas. Did you change your pricing?

Startup 91

Startup Scale Systems Review Technical Review 91

Outseta

NOVEMBER 19, 2019

There’s typically direct responsibility for revenue performance, although the marketer’s impact on a business’ bottom line is less cut-and-dry than their counterparts in sales. The process of building trust in a consulting capacity really focuses on the sales process. What will be delivered, and over what timeline?

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Point Nine Land

APRIL 9, 2021

A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. An intransparent market: The lower the transparency of a given market, the greater the opportunity for marketplaces to add value by providing access to clear pricing and information. See the section above!

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Andreessen Horowitz

NOVEMBER 28, 2023

We were talking to Sean Place, who was the co founder and CTO, and it turned out that they were just giving gift cards to these drivers, but they had no way to authorize the right transaction at the right time for the right amount. And how we did that was, it’s a card that’s already linking to the point of sale device.

Merchant Services 81

Merchant Services Payment Methods Payments Payment Solutions 81

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years.

Sales Hiring 233

Sales Hiring Sales Recruiting CTO Hire Scale 233

Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

SaaStr

MAY 3, 2021

A new edition, new services, an outbound sales team, an account management / upsell team. Double your pricing for new customer, on the largest deals. From $1m to $10m ARR or so, as you build your first management team: You shouldn’t be the VP of Sales Anymore As You Scale. Add a layer. Trust Me Here.

Part-Time VPE 291

Part-Time VPE Sales Hiring Sales Recruiting Outsourcing Services 291

SmartKarrot

MARCH 4, 2021

What makes a chief product officer (CPO) different from a CTO or a VP in the product department. Keep in mind that Chief Product Officers (CPO) are different from Chief Technology Officers (CTO) and Chief Marketing Officers (CMO). A CTO is one who investigates the product development aspect. Like what you are reading?

Part-Time CTO 16

Part-Time CTO VP of Engineering CTO CTO Hire 16

SaaStr

MAY 27, 2024

Public valuations are still at a fraction of their 2021 peaks, but seed rounds are more expensive than ever. His best deals by cash are: Sales Loft : $2.5 He didn’t predict that Sales Loft, Pipe Drive, and Harry’s would be his top three cash returners. Is it sustainable? billion cash, $100 million ARR. billion cash.

CTO Hire 298

CTO Hire Development Team Review Software Review Technical Review 298

SaaStr

JULY 28, 2021

I retired from SunGard Treasury Systems as their CTO. He would time after time point to an area that I had completely missed. ” Cannot put a price on that. Even after we did our pivot to the accounting automation and optimization, we still had desperate moments. year sales cycles. ” [laughter].

Startup 291

Startup CTO Hire Sales Hiring CTO Coach 291

SmartKarrot

FEBRUARY 16, 2022

He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers. He is the managing director at Foundry Group, and his insights on technology startups are useful. He is a SaaS sales & marketing enthusiast who shares his insights on the same on social media.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

APRIL 18, 2019

And I thank a lot of that to actually Met Gourniak, who I hired at that time. And the wave we’re riding at G2, the wave we’re all riding here at Saster is this fourth industrial revolution which really means everything in business is being automated and companies rather than hiring people they are now automating everything.

Sales Recruiting 233

Sales Recruiting VP of Engineering Scale SaaS Payments 233

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. For us, we went with quality.

Technical Advisors 233

Technical Advisors Scale Sales Hiring Sales Recruiting 233

SaaStr

AUGUST 2, 2020

I retired from SunGard Treasury Systems as their CTO. He would, time after time, point to an area that I had completely missed. Cannot put a price on that. Even after we did our pivot to the accounting automation and optimization, we still had desperate moments. year sales cycles. I’m not kidding.

Startup 228

Startup CTO Hire Scale CTO Coach 228

Sales Hacker

SEPTEMBER 20, 2024

If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. Topping the list of most-loved sales platforms, Apollo has a 4.8 and a New Era in Sales Tech Last week, we unveiled Operator , the first company incubated within GTMfund, alongside the announcement of a $3.6 The result?

Technical Review 76

Technical Review Scale Technical Cofounder New CTO 76

Sales Hacker

AUGUST 18, 2020

This week on the Sales Hacker podcast, we’ve got a fantastic episode for you. He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. Sales enablement is easy.

Payment Features 117

Payment Features Subscription Scale Underperforming Technical Team 117