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Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You will need a VP of Engineering to manage these processes, recruit and build the team, and make your product more secure and enterprise-ready. She can be your CTO forever. It’s the people.
We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You really need a great CTO, not just a good business team. A mediocre tech team, a part-timeCTO, or even just a decent CTO just doesn’t get you there.
Miguel Carranza, CTO at RevenueCat, shares ten learnings from firsthand experience in architecting an API & SDK that is currently on 5,000+ apps and has seen 3x growth Year-over-Year. . But the reality is that when you’re trying to find product-market fit, that probably shouldn’t be your concern.” What makes a great API?
Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
You’ll need to hire aggressively to get to the next level and continue that rapid growth. But what roles should you hire for, and what will your org chart look like at each stage? Head of Product. Positions Needed: Enterprise AEs, Mid-Market & SMB AEs, SDRs, Sales Ops, Sales Engineer. Head of Marketing.
GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag.
For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should ProductMarketing Work for Product or Marketing?
Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other. If you have productmarket fit, don’t wait to implement outbound. Regardless, be furious about outbound and bring an entrepreneurial mindset to your marketing. The next hiring focus should be growth marketing.
Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.
You have to see: A couple of good hires brought in Improvement on some metrics A big deal or two hanging out there, brought in and closed Things taken off your plate. More time may make them better if they’re already progressing, even if it’s just 10-15% in the first sales cycle. Hiring someone too junior. That often compounds.
If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. Why is it so hard for SMBs to hire the best talent when competing with big companies?
Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.
Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Pete was a Google Associate Product Manager for AdSense and launched Google App Engine. First, hire a management coach to work with you as the company grows. These were some of the things I learned from Pete. And you should do it right then.
To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s known that you can probably sell those first couple of contracts.
In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows. Before the hiring process, take some time to decide on your current needs and hire as your company grows.
A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Excited to be back emceeing. That was the start of the Month of Scale. I do my own reference calls.
Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Mallun Yen : So, when did you hire employee 34?
Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. That was actually a pretty tall order at the time.
Hired CEOs: It’s the Board’s Company vs. It’s My Company to Run. You become a hired CEO primarily through one path — climbing the corporate ladder at a large tech company [5a], reaching the GM or CXO level, and then deciding to branch out. Dave started his career in technical and productmarketing positions at Ingres and Versant.
Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. At the enterprise level, discounting SaaS contracts is expected, not optional. A Complete Guide to Changing Your SaaS Pricing.
So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.
QuikNode wants to see technology transform decentralized applications, smart contracts, decentralized governance, voting systems, and more. Bunsen, a serial founder and multi-CTO before starting QuikNode, had used Baremetrics in previous roles and was familiar with the value it brought to growing businesses. Gain valuable feedback.
To combat this and be more agile, SaaS management is morphing and restructuring functional management and multiplying the number of new C-Suite titles like Chief Customer Officer, Chief Revenue Officer, and Chief Product Officer, not to mention Chief Performance Officer and Chief Security Officer. Chief Product Officer.
Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. One interesting thing that Joel shared with us, was that he realized implementing these software tools would require a large investment, but he consciously made that decision: I would gladly spend $100,000 on a tool if that would allow me to avoid hiring.
To improve the efficiency of spend on cost of goods sold (COGS), most growth-stage leaders can optimize seat-based spend or renegotiate consumption-based contracts in a quarter or 2. G&A), especially in tougher market conditions, is often a matter of assessing office space, worker productivity, legal costs, etc.
Superhuman achieved productmarket fit and positioning by creating an engine Superhuman ran a brilliant detailed step by step process that helped achieve real productmarket fit and provide their precise positioning in the crowded email client market. Why should I give a damn? Why should I give a damn right now?"
Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. A lot of this data can be gathered during your positioning and product-market fit research. Contract length. B2C contract length.
So we didn’t have productmarket fit for that. How did you think about, who do I want to target for that product given where we are now. So that’s where we found productmarket fit and productmarket fit is not binary, it’s more of like the stars align and you’re just like, Oh my God.
Plus, the ProductMarketing Alliance drops the ProductMarketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? Productmarketers: move west. The ProductMarketing Alliance dropped the ProductMarketing Salary Survey.
Megan Leuders: And when you were talking to CEOs and CTOs today, what do you believe is the biggest technology challenge that they are facing as a SaaS company? What is their biggest challenge and what should they be focused on, whether they’re a CEO or a CTO, what would you say they should be focused on today?
In HubSpot’s case, we eventually hired a world-class data science team, but our scoring only improved by a few points,” notes Redbord. You’ll need someone familiar with your data—perhaps a CTO or someone responsible for business operations. Especially in the early days, keeping your scoring system simple and lean will help you: 1.
Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're really starting from scratch, do the product.
Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. One interesting thing that Joel shared with us, was that he realized implementing these software tools would require a large investment, but he consciously made that decision: I would gladly spend $100,000 on a tool if that would allow me to avoid hiring.
Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. With a product like ours, customers come in many shapes and sizes.
Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. With a product like ours, customers come in many shapes and sizes.
To handle this evolving requirement, it is important to build a competent profile to initiate progress in product development. This is where companies need another C-level executive to facilitate business growth via products. What makes a chief product officer (CPO) different from a CTO or a VP in the product department.
Chris Orlob is the senior director of productmarketing at Gong.io, an AI (Artificial Intelligence) platform to provide sales analytics. He is a SaaS sales & marketing enthusiast who shares his insights on the same on social media. One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot.
When I was a couple of years into my tenure at Oracle, I moved down to Latin America to Argentina, sight unseen actually, and built out a telesales group in Argentina and then later in Miami, hiring about 100 people from 11 different countries and that early building experience really whet my appetite. I came back to North America.
In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves?
How does Paul approach such large product decisions today? What does really effective productmarketing mean to Paul? Is it product decisions? Is there hiring decisions? So product strategy decisions, vision documents. Paul Rosania: So let’s imagine I went to you as a CTO. No, I agree with that.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Companies that have great, happy, productive employees do better by every single return. Brian and Dharmesh started the company out of MIT Sloan, so who did they hire?
Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.
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