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In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. Upsell and retention is an art, science and craft. She can be your CTO forever. appeared first on SaaStr.
In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. She can be your CTO forever.
Before hiring, assess your current needs and hire as your company grows. AccountManagers: They serve as the lead point of contact for all customer accountmanagement matters. Before the hiring process, take some time to decide on your current needs and hire as your company grows.
Centralized HQs with all the perks and amenities “under one roof” have traditionally been used as recruiting tools to attract and retain top talent. And honestly, we’re limiting ourselves by proximity on recruiting a diverse best-in-class team. This will be a really strong indicator of retention and recruiting.
So one qualitative is when the customers love the product and the metrics for measure the love is phenomenal engagement, great retention, let them expand dynamics into the customers, growth led by expansion MRR more than the new business MRR, and ideally negative share. That’s also retention and upsell.
A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Net revenue retention * of over 100% (for one or both sides of the platform) is a VC’s dream! However, given that sales tend to be founder-led, it’s difficult to get precise data around payback time and CAC.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. They talk about the culture code that was created in HubSpot’s early days and how they have continued to have strong retention rates and overall happiness in their employees.
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