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Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.
When you’re selling B2B or enterprise subscriptions, showcasing value throughout the sales process is a must. Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. Contract length.
Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet.
When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. Since then, its culture code has been viewed more than 4 million times. In fact, that's probably better for everyone than if you found that out after they've been hired.
And I’ve been building SaaS Companies now for 20 years, so that’s a long time. They were building time and expense software. But they were doing it earlier than Java and trying to do it in a way where it gets deployed on the internet, which is something we would call SaaS today. Join us for SaaStr Annual 2020.
So tell me how did you make your way from the wonderful coast of the UK into the world of SaaS and come to now be one of the leading CIOs in the really rising mega wave of enterprise SaaS? Yousuf Khan: Well, the CIO is fundamentally owning the business technology function of the company. Definitely working on it.
And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? Sam: Well today, Kieran, the guy I work with, technically my boss. So this is Dharmesh. Dharmesh is the.
And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? Sam: Well today, Kieran, the guy I work with, technically my boss. So this is Dharmesh. Dharmesh is the.
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Cassie’s time in tech dates back to 2006, when she joined TheLadders.com as an early employee and managed marketing and analytics for the company’s subscription business. She began her career as a tech and media analyst at Citigroup Global Corporate & Investment Bank. But even with that, it was all consumer tech.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) 29:06) The importance of sales playbooks and codifying the sales process. (35:30) Theyve been writing market reports for years as the pioneer of tech adoption and market insights. They just built the first SaaS product.
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