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From speaking with a variety of CFOs and VPs of Finance recently, here’s what we are hearing they are looking for in their FP&A hiring, outside of traditional Finance, math, accounting and reporting skills. When he came out, the first thing he asked me was, how do you define a Sales Qualified Lead (SQL)? Finance skill sets.
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
Does Sam agree that the founder is the one who has to create the sales playbook? When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first saleshire? I met my wife in sales boot camp. Bret was formerly the CTO at Facebook.
Hence, PR should become an essential part of your integrated marketing strategy. It can create awareness, adding to the beginning of your salesfunnel, but the real power of PR is creating and maintaining a level of credibility and a positive image that will eliminate any trust issues the prospect might have.
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