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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag.

CTO Hire 211
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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 1 (Pod 607 + Video)

SaaStr

They have service and all this, but the second cloud for them was sales. They wanted to sell the Amplitude product, I forget, to sales or somebody else, and that was their mistake. Your core models for sales, for marketing spend, for hiring and engineering and product. And the learning is sell two things to buyers.

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Women in Tech – Female CxOs Share their Challenges in Tech Startups – with Melissa Kwan, Alice de Courcy, Maja Voje, Laura Erdem & others

User Pilot

This could be explained by the fact that it was women, more often than men, who had to step down and work part-time to take care of stay-at-home children during the pandemic. It was an iPad interactive brochure and sales tool for sales centres. Sima Banijamali – Sr. I knew nothing about tech.

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The Three Un’s of Successful Founders

Kellblog

The CEO said to the CTO as we were leaving, “spend the $9M anyway.” Manager response: “Well, I know a CAC of 1.7 is high but we are ramping quickly and carrying a lot of unproductive sales capacity that hurts the CAC ratio.” We don’t have a sales model, so why are you calculating its efficiency?

CTO Coach 100
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SaaStr Podcast #394 with Sunil Dhaliwal and Jason Lemkin

SaaStr

I just came out of Stripe, I just came out of Datadog, I came out of Fastly, I’m an engineer, I love the guy that was the CTO of Fastly who [inaudible 00:08:34] making it up. Just like a whole bunch of people said, “I’ll never hire remote.” And all of a sudden they’re like, “I guess, I could hire remote.”

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

And I thank a lot of that to actually Met Gourniak, who I hired at that time. And the wave we’re riding at G2, the wave we’re all riding here at Saster is this fourth industrial revolution which really means everything in business is being automated and companies rather than hiring people they are now automating everything.