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While the appearance matters, remember you are hiring the development firm primarily for its development skills, not its graphic design skills. How does the percentage of their projects launched on-time and on-budget compare to upfront estimates? Is there a project manager? An accountmanager?
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. It shared the repeatable process to operationalize sales, particularly salesdevelopment. It made sense then.
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