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30+ Tough Learnings from Losing a Top Customer

SaaStr

Another top mistake SMB folks make trying to sell enterprise. You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Are we sure?

CTO Hire 328
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Here’s What Enterprise Buyers Look for When Evaluating Software

OpenView Labs

While the CTOs may be directly involved in the purchase decision-making at the startup and SMB organizations, the role of the CTO at larger organizations can be very different, and not all CTOs look the same. “A A lot of our clients want to target CTOs or C-level executives,” said Valentino Volonghi, CTO of AdRoll.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

How can founders know when is the right time to make the move from SMB to enterprise? It was this nascent software as a service offering and they competed with Salesforce in the market and we had an instinct that it was going to be a big part of the future. Why does Erica believe that enterprise is a “company sport?”

Scale 214
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Simple Frameworks For Success (Full Video + Success)

OnStartups

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".

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Simple Frameworks For Success (Full Video + Success)

OnStartups

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".

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GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth

Sales Hacker

35:30) Optimal team structures for SMB sales organizations. (52:25) And that made it a lot easier for me to build the SMB sales motion that we ended up being the core sales motion that we built at Levelset. Let’s go hire somebody. Okay, now you got to go figure out how to hire and who to hire.

Scale 116