Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
SaaStr
JULY 5, 2024
They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag. If you joined a startup at $2M and wanted to get to $6M with reps doing $400k, that VP of Sales would need to hire ten reps. 90% of the time, sales falls when a founder steps out of it.
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